Embed Size (px)
DESCRIPTION
Whether you’re new to creating webinar and video content, or you’re a process pro, this presentation will help you take your own webinar efforts to the next level.
Citation preview
1
The Wonderful World of Webinars Improving Your Webinar Process
Presented by: Rob Dyson, Product Team
2
Agenda • What content? • Webinar and video recording process • Process specifics • Tips
3
Why You Need Video Content • People prefer video content – faster delivery mechanism • Video instrucIon is far more effecIve than text and screenshots • Easier to aMract aMenIon of casual visitors
4
What Content? Webinars • Anything needing an explanaIon that lasts thirty seconds or longer • Product features • How-‐to • Demos • Upcoming plans • Company happenings/info
5
What content? More! • Customer feedback • ConversaIon with team members • Use cases • Product comparison • Concept explanaIons • Doesn't have to have video, can be audio and slides
6
Equipment • Laptop with mic • So]ware to capture presentaIon (Screenflow for Mac, Camtasia for PC) • Service to host webinar (GoToMeeIng, WebEx, Readytalk) • Service to host video (WisIa)
7
Slides • Make them concise
• Make them fun! • Include a presentaIon agenda, your contact informaIon, and addiIonal resources
8
PreparaIon • Come up with a Itle and an abstract • Let interested parIes know through your website, email, social sharing • QA/discussion Ime?
9
Present! • Allow 20-‐30 minutes before the presentaIon to
get set up and work out any technical issues • Recruit someone to help if possible • Speak slowly and clearly!
10
Process Specifics -‐ PreparaIon • Legng people know about the event
• Calendar on website • Mailing list • Scheduling conference room
11
Process Specifics -‐ Recording • ScreenFlow (Mac) for recording (Camtasia if
you’re on a PC) • Dropbox for sharing the webinars for ediIng • Edit video content in ScreenFlow, upload • Embed the video into a blog post and share it on TwiMer, Facebook
12
Tips -‐ Recording
• Record at the largest screen size you can • Use an external microphone • Reduce background noise
13
Tips -‐ Browsers • Use Full Screen mode to hide your toolbars and
maximize screen real estate • Increase the text size (Ctrl + or Command +)
14
Tips -‐ EdiIng • Export your videos at the highest resoluIon
• Trim the beginning and end of your videos • Add a Itle slide • Use discreIon when ediIng mistakes -‐ you don't have to fix everything!
15
Tips -‐ More • Check out OmniDazzle for on-‐screen
highlighIng and doodling • Once you have a process in place, share it with the rest of your company. Make it easy enough for anyone to throw a video together!
16
Pardot 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326
404.492.6848 877.3B2B.ROI @pardot www.pardot.com
Thanks for Your Time
Robert Dyson Product Team
@rdyson
