Embed Size (px)
DESCRIPTION
Presentation from the Social Media Strategy workshop presented at the Western Museums Association annual meeting, held at the Portland Art Museum on 10/17/10.
Citation preview
1
Creating a Social Media Strategy WMA Workshop 10/17/10
Stephanie Weaver, Experienceology
2
Audience: Who are you targeting?
Photo credit: istockphoto.com
3
Mission: How does this fit?
Photo credit: istockphoto.com
4Photo credit: istockphoto.com
5
Resources: What is realistic?
Photo credit: istockphoto.com
6
Listening
Talking
Energizing
Groundswell
Supporting
Embracing
7
Listening to your audience
Photo credit: istockphoto.com
8
9
Talking with them
Photo credit: istockphoto.com
10
11
Energizing them to support you
Photo credit: istockphoto.com
12
13
Supporting your audience
Photo credit: istockphoto.com
14
15
Embracing their input
Photo credit: istockphoto.com
16
Crowdsourcing
• “What would you do if you were us?”• Exhibits• Programs
