WITI Summit 2013 Recap

WITI SUMMIT RECAP

• Santa Clara, June 2-4

• Amazing speakers from Ford, McKessen, AT&T, TechZulu, Comcast, ancestry.com, Qualcom, CA Technologies, PayPal, Standord University, EMC, Apple, Intel and IBM

• Talks about how to become an executive, being a female manager/coach, enchanting people, innovation, new upcoming technology, social media, networking, mobile app workshop and affecting youth for IT careers Jen Terry-Tharpe

AT&T Director of Talent Recuitment

The fast track to the C Suite • Barbara Trautlein, Ph.D., Principal, Change Catalysts, LLC

• Cynthia Stoddard, CIO, NetApp

• Laura Sanders, General Mgr., Delivery Engineering/Technology; CTO, Global Technology Services, IBM Corporation, and 2013 WITI Hall of Fame Honoree

• Lisa McVey, CIO, Enterprise Information Systems, Enterprise Medical Imaging, Automation, McKesson Corporation, and 2013 WITI Hall of Fame Honoree

• Penny Herscher, CEO/President, FirstRain

• Anna Baird, CFO, Say Media

• "Align your career strategy with company strategy. Get out of your comfort zone & don't be afraid to walk away from anything"

• "Staying comfortable doing a good job, won't get you ahead. Be willing to take risks"

• "When positions open up, don't expect anyone to approach you about it. Have the courage to ask for what you WANT!"

• "Obstacles are inevitable, don't wait for it pass.You will miss great opportunity. Face the fear and move forward."

Social Analytics

• IBM APP: EXPERTISE LOCATOR -combines social media, big data and analytics

• Understand your customers—and employees—better than the competition.

• Take the guesswork out of decision making.

• Collaborate to share insights and solve real business problems.

• Capture customer sentiment and behavior to convert leads to effective messaging, campaigns and new sales.

• Whitepaper: http://ibm.co/11En5qV

Sandy Carter IBM VP Software Business

Partners & Mid-market

Guy Kawasaki

• Former Apple, now Google evangelist

• Enchanting people is about giving "be the baker not the eater"

• If you want to be trusted, trust others first

• Perfect your service or products. Enchanting customers with #crap doesn't work.

• Do something DICEE! Deep, Intelligent, Complete, Empowering and Elegant.

• Book http://t.co/QLO6uhUYaP

Guy Kawasaki Google Evangelist &

Author of "Enchantment"

Chatty, Charming & Cheerful

• Attitude is everything. Be kind.

• Ask questions. Push vs. Pull.

• The best product wins.

• Do a job you love.

• Have a passion outside of work.

• Be patient. Your career is a marathon.

• A soccer mom RUNS the F150 product - don't make assumptions about anyone or thing.

Amy Marentic Group Marketing Manager

Ford Motor Company

Key Take Aways

• To avoid male exclusion, develop personal relationships with male co-workers, ask for coaching or advice in areas they excel and find a common ground.

• Women usually wait to be asked .... YOU MUST ASK for the raise, promotion or mentoring.

• Branding is your reputation and be aware of what you put on social media may been seen.

• As a manager, spend more time teaching than doing/correcting. The key is to delegate.

• As a manager, constantly practice active listening and meet often to establish communication and trust.

• Your personal alliances matter, take time to cultivate friends and mentors.

• It's better to be kind and ask questions- than too direct, be a giver and encourager - than to be a doer/taker.

• Get out of your comfort zone, meet new people because we NEED people partners to help us grow... and our best growth comes from our biggest struggles.

More take aways

• Focus on how to align your professional goals to help the company achieve its goals.

• Meet with people when you DON't need them so you have a relationship established and you aren't just meeting them when you need something.

• Focus on presenting solutions instead of the problems.

• Catty is a word from 1950, shouldn't even exist in your vocabulary today or thoughts. 'Your playing small doesn't serve the world'

• Women are collaborators, leverage this to help each other grow your careers.

• Everyday, bring yourself to serve and be thankful. It will immediately shift your motivation, mood and perspective.

• Balance is different for everyone. You know when you are not balanced. When you are... think will this matter to this person in a year to help you prioritize.

We invite you to join us next year to the conference and meet amazing women with real insights to help you advance your career.