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Winning with DataJuly 28, 2016
Housekeeping
• We will take questions as they
come in and at the end.
• You should see a Q&A box on the
right side of your screen.
• There is a button marked “Q&A”
on the bottom menu.
• We are recording this
• We will send you the recording
tomorrow.
• We will send you the slides
tomorrow.
RecordingQ&A
4
Jen Grant, CMO
5
Tomasz Tunguz,Venture Capitalist
6
Frank Bien, CEO
WHY WE WROTE A BOOK
7
A trend was emerging among successful “data companies”
A shift from “rearview mirror” to using data operationally; at all levels
The tech is an enabler; but it’s really about the people and the culture
We saw a lot of case studies that are worth telling
THE MESS
Data Breadlines
Data Fragmentation
Data Brawls
Data Obscurity
8
ENLIGHTENMENT: OPERATIONALIZE DATA
9
9
Curiosity is the Key
It all starts with the why:
Why did revenue decline last quarter?
Why did our marketing campaigns’ CPA outperform
Why do certain account executives close sales faster?
Millions saw the Apple fall; Newton was the only one who asked
‘why?’Bernard Baruch
10
The Illusion of Truth
Our businesses and ecosystems change but we don’t realize it.
The biggest taxi company owns no taxis and the biggest hotelier owns no real estate
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Changing the Way We Operate
1.2.3.
Instrumentation
Education
Tooling
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1.2.3.4.
Curiosity gets you to the Why
The Why reveals the reality
Getting to the Why requires...
Instrumenting, Educating and Tooling
SUMMARY
Q&A
12
THANK YOU!