Embed Size (px)
DESCRIPTION
Citation preview
The Windows Phone Opportunity
Frédéric HarperDeveloper Evangelist @ Microsoft Canada
@fharper | outofcomfortzone.net
Windows Phone is about Opportunity
2
New and modern platform
Vibrant, yet young app ecosystem
Transparent and fair
Marketplace
Your app can succeed on Windows Phone
Windows Phone is about Opportunity
3
New and modern platform
• Windows Phone 7.5 provides a modern mobile experience• Everything you expect in a modern
smartphone exists on Windows Phone 7.5
• You build games using the XNA framework• .NET-based and the same framework used
to build games for Xbox 360 and Windows
Windows Phone is about Opportunity
4
Vibrant, yet young app ecosystem
• Windows Phone has been in market for around a year, yet there are almost 65,000 apps/games in Marketplace today• Strongest app trajectory a year in
compared to competitive platforms
• Healthy and growing app ecosystem but not overloaded• Your app or game has a unique opportunity
to stand out
Windows Phone is about Opportunity
5
Transparent and fair
Marketplace
• We have a fair process for featuring apps. If the app is great, you can get featured.• We want show off your app or game if it’s
awesome
• App publishing guidelines are public and clear• Content and technical guidelines for
certification are easy to understand
Windows Phone is about Opportunity
6
From code to market
quickly
• Tooling is free and geared towards go-to-market quickly• You can download all the tools you need to
get started for free• For more sophisticated SDLC requirements,
paid SKUs of development tools are available• Focus on the functionality; the tooling takes
care of the rest
• Build apps using skills you probably already know• .NET is the underlying framework for the
phone• Silverlight for apps• XNA for games
The Game/App Story
“Microsoft is still focused on creating a uniquely intuitive mobile UI for end users who are first and foremost consumers… among the 500 changes are at least six that improve Windows Phone for business users and their IT departments.”
John Cox Network World
“Once you buy an app (which is billed to the credit card already associated with your Windows Live ID) the app can automatically start downloading over the air on your phone. Kind of neat, and better than RIM’s clunky USB installation in their web-based app store.”
Simon Sage IntoMobile
“Windows Phone is going to be very successful”… “significant developer momentum,”
“As beautiful as the WP7 Metro user interface is, no longer will users have to squint at their devices to find a cool app to download… Who knows, we may just start writing more about WP7 apps once the Marketplace goes live.”
Windows Phone 7.5 announce
65,000+ Apps and growing...
9
10
Developer Ecosystem TrendsLarge and Growing Selection of Apps &
Games
65,000+ certified applications and games Growing at over 150 new apps per day 74 exclusive Xbox LIVE games
Loved by Users
12 Downloads per User per Month 10% Conversion rate from Trial to Paid Purchase Daily Merchandising drives 500% download uplift
Generating High ARPU MO Billing now available to over 50% of Windows Phone users % Paid Downloads: 3.2% Paid Apps Average Selling Price: $2.93; High ad monetization rate 35 downloads/user; $2.90/user
From Many Developers
1.5m Windows Phone Developer Tool Downloads in our past fiscal year 49,376 developers registered 11,217 developers have submitted one or more apps 1,200 new developers every week 6,979 published developers
11
#2 in Market Share by 2015: IDC
Source: IDC (http://www.idc.com/getdoc.jsp?containerId=prUS22762811)
Operating System2011
Marketshare
2015 Marketshar
e
2011-2015 CAGR
Android 39.5% 45.4% 23.8%
Blackberry 14.9% 13.7% 17.1%
iOS 15.7% 15.3% 18.8%
Symbian 20.9% 0.2% -65.0%
Windows Phone 7 / Windows Mobile
5.5% 20.9% 67.1%
Others 3.5% 4.6% 28.0%
Total 100% 100% 19.6%
The Windows Phone Development Process
Two Flavours of Applications
13
High performance game framework
Rapid creation of multi-screen 2D and 3D games
Rich content pipeline Mature, robust, widely
adopted technology spanning Xbox 360, Windows, and Zune
Modern XAML/event-driven application UI framework
Rapid creation of visually stunning apps
Metro-themed UI controls
HTML/JavaScript 500,000 developers
spanning Windows and web
14
Porting Existing Assets from other Platforms
• WindowsPhone.InteroperabilityBridges.com• Guidance and API mapping for iOS and
Android assets to Windows Phone• Includes Whitepapers and a class-by-
class API mapping for:• iOS-to-Windows Phone 7• Android-to-Windows Phone 7• Symbian-to-Windows Phone 7
15
Call To Action
• Talk to us! We’d love to help you build or port your game to Windows Phone!
• Frédéric Harper ([email protected])
• Download the Windows Phone SDK
• Learn how to build apps by visiting the Windows Phone resource page at http://blogs.msdn.com/b/cdnmobiledevs/p/wpdevres.aspx
Questions
16
Frédéric HarperDeveloper Evangelist @ Microsoft Canada
[email protected]@fharper
webnotwar.caoutofcomfortzone.net
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2011 Microsoft Corporation.
All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
