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Microsoft launched Windows Phone in November 2010. 120,000+ apps later and the platform is a credible competitor in the smartphone space. We will look at the history of Windows Phone, where it is today and what Microsoft is expecting out of Windows Phone for the future.
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Frédéric Harper @ Microsoft
Canada
@fharper
outofcomfortzone.net
The Windows Phone Opportunity
2012-11-29
Schedule
2
9:00 - 9:45 - Windows Phone : le passé, le présent et l'avenir
9:45 – 10:00 - Un tour d'horizon du développement de l'application Windows Phone
10:30 – 10:45 - Pause café
10:45 – 11:15 - Mini-Leçon: partage de code entre Windows Phone et Windows 8.
12:00 – 13:00 - Dîner
13:00 – 13:30 - Mini-Leçon: conception d'interface moderne dans Windows Phone
14:00 – 14:30 - Mini-Leçon: développement de jeux Windows Phone avec XNA
15:00 – 15:15 - Pause café
16:00 – 16:30 - Mini-Leçon: réussir sur le marché
16:45 – 17:00 - Conclusion et tirages des prix
The experts
3
LP Pinsonneault Sébastien Lachance
Matthieu GD
Windows Phone is about Opportunity
4
New and modern platform
Vibrant, yet young app ecosystem
Transparent and fair
Marketplace
Your app can succeed on Windows Phone
Windows Phone is about Opportunity
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New and modern platform
• Windows Phone 8 provides a modern mobile experience• Everything you expect in a modern
smartphone exists on Windows Phone 8
• You build games using the XNA framework• .NET-based and the same framework used
to build games for Xbox 360 and Windows
Windows Phone is about Opportunity
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Vibrant, yet young app ecosystem
• Windows Phone has been in market for around two years, yet there are almost 120,000 apps/games in Marketplace today• Strongest app trajectory a year in
compared to competitive platforms
• Healthy and growing app ecosystem but not overloaded• Your app or game has a unique opportunity
to stand out
Windows Phone is about Opportunity
7
Transparent and fair
Marketplace
• We have a fair process for featuring apps. If the app is great, you can get featured.• We want show off your app or game if it’s
awesome
• App publishing guidelines are public and clear• Content and technical guidelines for
certification are easy to understand
Windows Phone is about Opportunity
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From code to market
quickly
• Tooling is free and geared towards go-to-market quickly• You can download all the tools you need to
get started for free• For more sophisticated SDLC requirements,
paid SKUs of development tools are available• Focus on the functionality; the tooling takes
care of the rest
• Build apps using skills you probably already know• .NET is the underlying framework for the
phone• Silverlight for apps• XNA for games
The Game/App Story
120,000+ Apps and growing...
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Developer Ecosystem Trends
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Large and Growing Selection of Apps &
Games
120,000+ certified applications and games Growing at over 150 new apps per day 122 exclusive Xbox LIVE games
Loved by Users
12 Downloads per User per Month 10% Conversion rate from Trial to Paid Purchase Daily Merchandising drives 500% download uplift
Generating High ARPU (Avg Revenue Per User)
% Paid Downloads: 3.2% Paid Apps Average Selling Price: $2.93; High ad monetization rate 35 downloads/user; $2.90/user Uplift on Merchandising (Featuring)
From Many Developers 1.5m Windows Phone Developer Tool Downloads in our past fiscal year 50K+ developers registered 11,217 developers have submitted one or more apps 1,200 new developers every week
#2 in Market Share by 2015: IDC
12 Source: IDC (http://www.idc.com/getdoc.jsp?containerId=prUS22762811)
Operating System2011
Marketshare
2015 Marketshar
e
2011-2015 CAGR
Android 39.5% 45.4% 23.8%
Blackberry 14.9% 13.7% 17.1%
iOS 15.7% 15.3% 18.8%
Symbian 20.9% 0.2% -65.0%
Windows Phone 7 / Windows Mobile
5.5% 20.9% 67.1%
Others 3.5% 4.6% 28.0%
Total 100% 100% 19.6%
Porting Existing Assets from other Platforms
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• WindowsPhone.InteroperabilityBridges.com• Guidance and API mapping for iOS and
Android assets to Windows Phone• Includes Whitepapers and a class-by-
class API mapping for:• iOS-to-Windows Phone 7• Android-to-Windows Phone 7• Symbian-to-Windows Phone 7
Call To Action
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• Talk to us! We’d love to help you build or port your game to Windows Phone!
• Microsoft: Paul Laberge ([email protected])
• Download the Windows Phone SDK
• Learn how to build apps by visiting the Windows Phone resource page at http://blogs.msdn.com/b/cdnmobiledevs/p/wpdevres.aspx
The Developer Movement is giving you the chance!
Ready to create the next app phenomenon?
DeveloperMovement.ca
16
http://j.mp/WgQeVu
Questions
17
Frédéric Harper
@fharper
http://webnotwar.ca
http://outofcomfortzone.net
The information herein is for informational purposes only an represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be
interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
© 2012 Microsoft Corporation.
All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
