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Business Overview Windows Azure Platform

Windows azure platform_business_overview

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Page 1: Windows azure platform_business_overview

Business OverviewWindows Azure Platform

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Agenda

• What is the Cloud, really?• Factors Driving Adoption• Windows Azure Business Value• Succeeding with SaaS• Partner Perspectives• Next Steps• Open Discussion

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What is the Cloud?

Software-as-a-Service

Consume

SaaSBuild

Infrastructure-as-a-Service

Host

IaaS PaaSPlatform-as-a-Service

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The SaaS Opportunity

• SaaS represents the largest and most sustainable growth opportunity

• By 2015, SaaS will see a 42% CAGR

Source: Sizing The Cloud, Forrester, April 2011

2010 2011 2012 2013 2014 2015$0.00

$25.00

$50.00

$75.00

$100.00

Global Public Cloud Market Size Forecast

SaaS

PaaSIaaS

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Customer Commitment to SaaS

Source: IDC SaaS Adoption Survey, May 2009. n= 347 US-based IT Director and above respondents

According to Forrester’sApril 2011 report,Sizing the Cloud:

• 42% of organizations in the US

• 44% of organizations worldwide are using cloud computing

Fully com-mitted to SaaS 21%

Committed to SaaS23%

Cautiously moving to

SaaS39%

Late adopter to SaaS 15%

SaaS is not currently part of our applica-tions strategy

2%

Level of Commitment to Cloud Application as a Percent of Overall Applications Use

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Software Will Never be the Same

IDC: Cloud Computing: Partner Guidance, July 2010

of new productsof new companies

of revenue from SaaS subscriptions43

%

90%Growth rate of theIT industry5X

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Factors Driving Adoption Today

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ISV Top Of Mind Issues

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“Waste“ of

capacities

Capacity Management: Non-Cloud

TIME

IT C

APA

CIT

Y

Allocated IT-

capacities

Fixed cost of IT-capacities

Load Forecast

Barrier forinnovations Actual load

“Under-supply“ of capacities

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Capacity Management: Cloud

Allocated IT capacities

Reduction of “over-supply“

No “under-supply“

Possible reduction of IT-capacities in case

of reduced load

Time

Reduction of initial investments

Allocated capacity

Actual Load

IT C

APA

CIT

YLoad Forecast

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Windows Azure Is A Great Fit

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Low Up-Front Costs for Your Customers

• Server HW• OS/DBMS• Installation/Configuration• On-going administration• Maintenance

Software License Plus…• $2/user/month• No installation• No maintenance• Scale according to need

Software Service Plus…

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Windows Azure Business Value

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Business Value For ISVs

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A Comprehensive and Open Platform

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Worldwide Reach

Seattle, WANewark, NJ

Miami, FL

Chicago, IL

San Antonio, TX

São Paulo, BR

Ashburn, VA

Dublin, IELondon, GB

Amsterdam, NL

Sydney, AU

Hong Kong, HK

Paris, FRZurich, CH Vienna, AT

Singapore, SG

Taipei, TWN

Seoul, KR

Stockholm, SEMoscow, RU

Tokyo, JP

Doha, QABay Area & Los Angeles, CA

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Windows Azure Marketplace

Submit Publish Sell

For information about how to publish to Windows Azure Marketplace please visit: https://datamarket.azure.com/publishing/

Public marketplace for applications and datasets

Partners have complete control over terms of use and price

Partners can decide to transact or only list on the marketplace

Customers can purchase app/data on monthly recurring subscription basis

Marketplace provides ability to have access to Trials

Microsoft and Partners will share revenue for all sales at 80/20 model

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Succeeding with SaaS

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Store Data in the Cloud

Move Applications to the Cloud

Create New Cloud ServicesCreate New Solutions by Combining Cloud Services

How will you leverage Windows Azure?

Extend Applications to the Cloud

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How will you adapt your business strategy?

Your Company

New Offering

Existing CustomersExisting Customers,

Existing Functionality,Delivered in the Cloud

New CustomersNew Market Segment, Existing Functionality,Delivered in the Cloud

Existing CustomersExisting Customers, New Cloud Offering

New CustomersNew Market Segment,

New Cloud Offering

Existing Offering

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Thinking Differently For Success

• Churn Rate

• Cash flow

• Lifetime Value of a Customer

• Committed Monthly Revenue

• Pricing SaaS Applications

• Customer Acquisition

• Try before Buy

• Sales Cycle

• Referral Programs

• Delivery rhythm

• Channel Dynamics

• Service Level Agreements

• Support

• Billing

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Financial Metrics Change

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Pricing Options Change

Free basic level Premium upgrades

Revenue from advertisers not users

Free App Use with charge on related services / or virtual goods

Discrete transaction units that can be easily measured and tracked

Pricing per unit of measure – such as storage (per MB)

Customers pay for each user/device using the product or service

Customers pay an amount per monthly

A share of revenues generated via the service provided

A large upfront payment for the license

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Buying Behavior Changes

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Sales and Support Changes

Pre-SalesCu

sto

mer

Inte

racti

on

Sales

Post-Sales Management

Migration, Customization,

Integration

On-goingSupport

TechnicalSpecialist Activation and

Onboarding

Non-cloud scenario - - - - - - - - Cloud scenario

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Sales and Support Changes

Pre-SalesCu

sto

mer

Inte

racti

on

Sales

Post-Sales Management

TechnicalSpecialist

First30-60days

First90

days

Activation andOnboarding

Cloud scenario

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Partner Perspectives

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Kentico: Grow Your Business

Thomas Robbins

Chief Evangelist

Kentico

“Our customers tell us all the

time that moving to the cloud

makes them more productive,

and it helps them get sites up

faster and at a lower cost,

which helps them gain a

competitive advantage and

they can do all this without a

big hardware investment ..”

Kentico is a 67 employee company based in the Czech Republic, with offices in the United States and United Kingdom, founded in 2004. It develops content management software(CMS) for customers like McDonald‘s, Vodafone, Samsung and Subaru and per Deloitte was the fastest-growing tech company in the Czech Republic in 2010.

Kentico wanted to expand its business to the cloud with an online version of its Kentico CMS for ASP.NET software, while enabling new features and helping customers save money on infrastructure.

Kentico updated Kentico CMS to work with both on-premises installations and cloud deployments based on the Windows Azure platform..

• Flexibility and cost savings for customers : Customers who move from a virtualized on-premises solution to a cloud platform can expect to save nearly 70 percent over three years.

• Development agility and a new business model• Increased partner opportunities

Thomas Robbins

Chief Evangelist, Kentico

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aZaaS: Scale Cost Effectively

“Scalability was previously a

bottleneck for us. Now, when

customers need to add users to

the application, it just takes a

few simple configuration

changes. With SQL Azure, we

know our application is going to

work no matter how many

users are added.”

Choon Ngee Tan

Regional Director, aZaaS

Based in Singapore, aZaaS, is SaaS start-up that has more than 40 employees who work in China, Hong Kong SAR, Taiwan, and Singapore. aZaaS develops LOB software and in 2009 won the Startup of the Year award from Microsoft.

Because its customers frequently requested customizations, aZaaS decided to build a cloud-based solution that featured modules that could be easily adapted by users to meet different needs.

The company built the aZaaS Cloud Application Engine using Microsoft SQL Azure and Windows Azure. The solution provides users with tools to customize functionality without coding.

• Increased scalability: Since releasing its first beta in March 2010, the company has deployed the aZaaS Cloud Application Engine to 70 customers.

• Speeded deployment: The deployment process is nine times faster than it is with an on-premises model.

• Reduced customer costs: Customers reduce capital and operational costs by as much as 80 percent.

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SOFTENG: Innovate Quickly

Carlos Colell,

Chief Executive Officer,

SOFTENG

SOFTENG is a Microsoft Gold Certified Partner known for innovative technologies since 1997. The company focuses on serving customers in three areas: web applications design and development, software integration and development, and systems and network engineering. Based in Spain, it has 30 employees. Operates in the software engineering industry

SOFTENG wanted to reduce the cost of developing applications and delivering IT support for its customers.

Softeng Portal Builder, manages web development tasks, incorporates business processes, and analyzes user behavior.

• Reduced time-to-market –12 weeks to make solution compatible with Windows Azure• Decreased costs - Over the next three years, IT expects to save an estimated $61,770, a

savings of 7.1 percent• Increased scalability

“By using Windows Azure, we

avoid investing heavily and

constantly in hardware,

software, and support personnel

to maintain a classic data

center. We’ve considerably

reduced costs.”

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Holtl: Grow Your Business

“By basing our POSFlow

software on Windows Azure

and Silverlight, customers

can implement this key retail

solution quickly and by

themselves. It’s now easy to

use and financially viable

even for the smallest

retailer.”

Johannes Schick,

Chief Executive Officer,

höltl Retail Solutions

höltl Retail Solutions offers innovative products for optimizing retail processes for the clothing and nonfood industries. Headquartered in Bad Hersfeld, Germany, the company has 85 employees.. Operates in the Consumer Goods Manufacturing and Retail Industry

When customers upgraded or installed a new höltl POSFlow point-of-sale system, the company’s technicians had to travel onsite to configure it, which increased costs and wasted customers’ time.

The company moved POSFlow to Windows Azure and designed the interface using Microsoft Silverlight 3 so that customers could set up the solution themselves in just minutes.

• Reached new customers – Small Businesses• Fast deployment – from four hours to four minutes in setup time• Reduced costs

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SharpCloud: Innovate Quickly

“Amazon requires a much

higher degree of

maintenance from its

customers—we had to update

servers and maintain the

environment, and any time

we spent doing that was time

we weren’t spending on the

development of our service.”

Sarim Khan

Chief Executive Officer and

Co-Founder, Sharpcloud

Based in Guildford, England, sharpcloud provides a software-as-a-service solution that enables executives to plan strategy road maps with the ease and interactivity of social-networking sites. The high-tech and manufacturing company has 50 employees.

For its service to be successful, sharpcloud needed to offer scalability to support major corporate users anywhere in the world - requiring a network of data centers far beyond its means.

sharpcloud developed and hosts its service on the Windows Azure Platform, which helps manage the worldwide infrastructure so that sharpcloud can focus exclusively on enhancing its application service.

• Reduces Time-to-Market, Cost of Development - boosted productivity 300%, saved $500,000 USD

• Enhances credibility with Major Corporations – “There’s a high degree of comfort with Microsoft in the corporate environment, and that comfort extends even to startups, like sharpcloud, that rely on Microsoft for cloud computing.”

• Scalability

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Sitecore: Grow Your Business

“Previously, (deployment)

could have taken months, or

even years. Before we had

Windows Azure, we were

seeing some projects take

more than two years to

develop, and were still far

from completion,”

Mikkel Hoy Sorensen

Solution Architect, Sitecore

Current and potential clients of Sitecore were constantly asking about the benefits of cloud computing. The company wanted a scalable, one-size-fits-all infrastructure, that offered ease of use, and most importantly, one-click deployment to the cloud.

With the Windows Azure version of Sitecore CMS, clients use a Web interface to select the geographic region in which they operate, then they simply click the deploy button. It takes 15 minutes to deploy the databases for a large Web site to the cloud.

According to Gartner research, Sitecore is the leading international content management vendor. Based in Copenhagen, Denmark with offices in Mill Valley, United States, they were founded in 2001, they have 200 employees and more than 2000 clients. Operates in the IT services industry.

• Revenue growth - will increase business growth by 200 percent• Scalability & high availability -- “Using 10 Web servers is as easy to do as using 100

Web servers, improving business continuity.” (Mikkel Hoy Sorensen)

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Company Profile:

A full service job-listing Web site based in Mexico, OCCMundial.com gathers more than 15 million unique visitors and posts more than 600,000 positions at more than 7,000 companies each year.

Case StudyJob-Listing Web Site Scales Up Solution, Reduces Costs by More Than U.S.$500,000

“With Windows Azure we’re saving up to $400,000 in hardware costs, plus at least a couple hundred thousand dollars for the staff that it would take to run that infrastructure.”

Eduardo Pierdant, Chief Technical Officer, OCCMundial.com

• Efficiency

• Easy Scalability

• Reduced Hardware and Management

Costs More Than $500,000

• Agility

• Enhanced Customer Value

To scale up its OCCMatch algorithm to match more resumes and job listings, OCCMundial.com needed to increase computing capacity without the costs of expanding its IT infrastructure.

After evaluating Google and Amazon solutions, OCCMundial.com used the Windows Azure™ operating system to host OCCMatch on the Internet in Microsoft data centers.

Better service to more customers at lower cost, and the agility to focus on enhancing OCCMatch.

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• SaaS has sustainable growth: 42% year over year• Cloud spending • The time is NOW

The SaaS Opportunity

Summary

Windows Azure Business Value

• Develop, Deploy & Manage and Sell your SaaS applications• Microsoft partner solutions enhance your success• Windows Azure Marketplace expands REACH and REVENUE

Succeedingwith SaaS

• Build a business strategy to guide your deployment decisions • New thinking is required in Finance, Marketing, Sales, Support• Learn from others http://www.microsoft.com/casestudies/

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What’s Next

Plan• Discuss cloud strategy within your

company• Contact local Microsoft Windows Azure

expert <name and email here>

TryUse one of these FREE partner offers:• Introductory Offer - free trial• Cloud Essentials – via Microsoft Cloud

Program • Microsoft BizSpark – for Startup ISVs

Learn• Read the Windows Azure ISV Business Economics Package at http://

partner.microsoft.com • Watch the Succeeding with SaaS Webinar Series on www.msdev.com • Send your technical team to the next workshop in this series

Presenter: enter the Windows azure Incubation team member name in the orange box below

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Open Discussion

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© 2011 Microsoft All rights reserved. All trademarks are property of their respective owners.

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Appendix

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Many Cloud EnvironmentsYou

man

ag

e You

man

ag

e

Platform(as a Service)

Infrastructure(as a Service)

You

man

ag

e

Dedicated(Managed Hosting)

Private(On-Premises)

You

man

ag

e

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How ISVs can work with Microsoft