Windows Azure Platform & Appliance - Dell Services

Accelerate Efficiency in the Virtual Era through the CloudVirtual Era through the Cloud

Dell Analyst Update

July 2010

Entering the Virtual EraTechnology cycles drive value creation and destruction

Mini-Computing

Pc/ClientServer Era

InternetEra

1980s

Dell

1990s –2000s

DellHP

2010s

Virtual Era

Global MarketingConfidential2

Mainframe

1950s

IBMNCRControl DataSperryHoneywellBurroughs

1960s

DECData GeneralHPHoneywellPrimeComputervisionWang

DellCiscoIBMHPAppleCompaqASTGateway

HPAppleIBMGoogleAcer

Strategic spending

to improve the

company

Maintaining legacy

IT environment

TODAY’S IT REALITY

20% Strategic spending

to improve the

company

TOMORROW’S IT POSSIBILITIES

50%

The first step to IT efficiency is challenging the cost of running IT today


80% of $1.2 trillion is spent annually just to keep the lights on.

80% Maintaining legacy

IT environment50%

• Open

• Integrated & integratable

• Industry standard

• Make it tiered

• Make it safe

• Make it affordable

• Automated

• Self-configuring

• Open

• Standard

• Simple

• Automated

“Deliver me

standardized

technology and cloud-

like efficiency for HPC

& research.”

Customers have clear pain points

“I need hyper-

efficient scalable

storage.”

“I can’t support all of

the business

demands with such

high support costs.”

“I’m virtualizing.

Make it easy.”


• Industry standard

• Purpose built

• Make it affordable

• Make it open

• Open• Automated

“I want proactive remote management.”

“I want to out-task—deliver me services through the cloud.”

“Transform today’s service delivery from monolithic and one-size-fits-all to flexible.”

“I own the architecture, expect to integrate with my decisions.”

Today’s IT environments are not able to adapt to rapid changes in today’s global marketplace

Rapidly changing and growing data

Pace of change complicates application management

Data

Apps

CreateSecure & Protect

Replicate & Distribute

Archive

Compliance Rich


Maintaining infrastructure

inhibits innovation

Sophisticated infrastructure

is harder to manage

Mgmt

Infra

Files Databases E-mailCompliance

DataRich

Content

Plan Purchase OperateRe-

Configure

Mobile Client NetworkingServersStorage

Deploy

We believe that customers must evolve to adopt a philosophy of IT-as-a-service provider (ITAAS)


Virtualized Infrastructure

Cloud Based Services

IT As A Service

It’s about evolving IT to enable greater responsiveness to business needs while at the

same time driving greater efficiencies.

IT organizations need to consider which layers of their IT environment could benefit the most by moving to each as-a-service model

Features

• Best of breed software components

Features

• New applications only• True cloud application scale• Full application mobility

Platform

as a Service


Features

• Supports existing applications• Provides operational scale• Some level of peak load capacity

Infrastructure

as a Service

• Best of breed software components• Pay by the drink• Ramp up and down as business needs• Able to migrate component needs

Software

as a Service

A Key Foundation of ITAAS, is the Cloud

TraditionalA computing model in

which applications are

bound to specific physical

servers and storage

VirtualizedA computing model in

which applications are

both bound to specific

physical servers and also

Traditional Virtualized Private Cloud Public Cloud

Distribution of models used today

Distribution of models used 3–5 Years from now

Public CloudOpen to any number of

organization and

individual users, the

public cloud enables

agility and efficiency

with vast scale

Hybrid CloudA customers cloud

infrastructure could


Dell believes a mix of architectures can be employed depending on the customer specific requirements: physical, virtual, private cloud, and public cloud. It is not a case of picking one.

physical servers and also

capable of being accessed

off device

Private CloudOperate and hosted by

either enterprise IT or an

external provider (for

internal use). Is far more

flexible than a traditional

IT environment by is not

truly limitless in scalability

Years from nowinfrastructure could

also be a hybrid of

more types of clouds.

The benefit is that it

allows data and

application portability

between public and

private worlds

Dell is committed to delivering uncompromised solutions that unleash efficiency

AffordableCapableOpen


Dell will provide customers with choice in leveraging the different types of ITAAS that include private and public as well as evolutionary and revolution cloud architectures.

Platform

as a Service

Revolutionary


EvolutionaryEvolutionary• Incremental Efficiency Gains

• Virtualization-based

• Infrastructure-oriented

• Incremental Efficiency Gains

• Virtualization-based

• Infrastructure-oriented

Infrastructure

as a Service

Software

as a Service

Revolutionary• “Leapfrog” Efficiency Gains

• Platform-based

• Application-oriented

• New benchmark of CIO’s

• Dell is powering 20 of 25

largest

• “Leapfrog” Efficiency Gains

• Platform-based

• Application-oriented

• New benchmark of CIO’s

• Dell is powering 20 of 25

largest

Our technology capabilities are not only what makes us a great partner.

HOW WE WORKIS DIFFERENT

+Direct + Channel

+Most partnered

OUR SOLUTIONS AND SERVICES ARE DIFFERENT

+ We’re redefiningservices by makingthem easier to

OUR APPROACHTO INNOVATIONIS DIFFERENT

+ Open and Industry standard

+ +


+Most partnered

+ Leveraged R&D

+ We collaborate with customers

+ We Listen

+ Global execution and delivery

services by makingthem easier to access, simpler to manage,and most importantly,by making our solutions aligned to our customers’ success

standard

+ Choice

+ Integrated and Interoperable

+ Capable and affordable

+ Leveraged R&D

+ +

Dell Is A Leader in Cloud Solutions Today

11k+11k+Customers

Services

Asset

Management

Patch

Management

Anti-Malware &

Virus

Management

Software

Inventory &

Usage

Management

Fault

ApplicationServices

Business ProcessServices

IT Consulting

Business Consulting

Cloud Services

Support Services

Infrastructure Managed Services

Configuration & Deployment

6.1M6.1M


#1Provider of cloud

infrastructure today

Cloud Infrastructure

SaaS

Fault

Performance

and Asset

Management

Vulnerability

Scanning

Emergency

Notification

Laptop Data

Encryption6.1M6.1MCustomers /Mailboxes

What Are We Announcing?

Dell will host the Windows Azure Appliance to offer

Dell will work with Microsoft to develop the Windows

A strategic partnership between Dell and Microsoft to bring the Windows Azure platform appliance to the enterprise market.


cloud based services, both public and private.

Azure platform appliance for large enterprises to deploy

their own clouds.

Both of these will accelerate the availability of private and public clouds into the enterprise market.

Who Is This For?

• Customers looking to build and host Windows Azure applications in a private cloud

• Customers needing “burst” capability in a secure, private manner

• Customer needing help moving to the cloud, public or private

• Customers needing help deploying the Windows Azure Platform Appliance

Dell Cloud Services

• Large hosters wanted to leverage the Windows Azure platform

• Large commercial customers implementing private clouds

• Large public institutions deploying public clouds

Windows Azure Platform Appliance


What can customer do today?• Begin designing cloud based

applications with Dell’s help• Begin working with Dell Services on

building private clouds with the Windows Azure Platform Appliance

• Begin working with Dell Services in building a private cloud with the Windows Azure Platform Appliance

"The addition of Windows Azure Platform Appliance and Dell’s support for the Microsoft Windows Azure platform mark an important expansion of Dell's leadership

in cloud technology and cloud services."

Dell Cloud Offerings and Where Azure fits

Dell Services Cloud

Windows Azure PaaS

VMWare / Redwood

Virtual Desktops

Virtual DC’s

SaaS

Dell Services Cloud

Windows Azure PaaS

Dell Virtual Integrated

System (VIS)

Windows Azure Platform

Pu

blic


System (VIS)

Hyper V / VMWare / Redwood

Open Source Initiative

Platform Appliance

Joyent Private Cloud

Pri

vate

Evolutionary Revolutionary

Delivered how Customers want

Do It Yourself Build & TransferAs-a-Service

DeliveryBuild & Operate

Why Dell?

Uncompromised

Virtual-integrated

Cloud Solutions

Flexible

Delivery

Innovation without

Legacy

Best-of-Breed

Partnerships

• Open + Capable + Affordable

• Do it yourself• Build and transfer• Build and operate• As-a-service

• Efficient Enterprise Alliance

• Mutual commitment

• Integrated & interoperable

• Customer vs. company driven


A differentiated approach for global solutions delivery

• As-a-service delivery

commitment• Fully integrated

solutions• Joint development• Go-to-market

alignment

company driven

Mini-Computing

Pc/ClientServer Era

InternetEra

1980s

Dell

1990s –2000s

DellHP

2010s

Virtual Era

Dell will lead the way forward in the virtual era


Mainframe

1950s

IBMNCRControl DataSperryHoneywellBurroughs

1960s

DECData GeneralHPHoneywellPrimeComputervisionWang

DellCiscoIBMHPAppleCompaqASTGateway

HPAppleIBMGoogleAcer

Thank youThank you