Touchatag™ Enabling contactless applicationsCase study: Accor Services PilotAnthony Belpaire

GM, touchatag™, an Alcatel-Lucent Venture

info@touchatag.com

http://business.touchatag.com

twitter: @touchatag

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We all agree on this vision… NFC as Swiss knife

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•web •access

•payment

•loyalty

•communication•couponing

•advertising

• Where are the applications?

• Where are the NFC phones?

BUT•transport

All Rights Reserved © Alcatel-Lucent 2009

One contactless tag, many applications

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•web •access

•payment

•loyalty•transport

•communication

•couponing

•advertising

PC access(partnership)

Alcatel-LucentOmnitouch MyTeamwork

Touchatag email server

Touchatag SMS server

Alcatel-LucentAdvertising selection service

Pre-paidPost-paid

Facebook & Twitter through Touchatag

Alcatel-Lucentrating engine

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• catalogue of own and 3rd party applications

• NFC stickers and handhelds

All Rights Reserved © Alcatel-Lucent 20094 | touchatag ™ | March 2009

Touchatag Offering: solving the pain points

LoyaltyCouponing

MyTeamwork

Interactive advertisingPayment

SMS

Time-registrationVoicecall

8610 ICCVouchers

API

Applications Catalogue

Tags Readers

•eValue solution •Your solution

Touchatag™ Application Correlation Server

5931 ADSS

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Telecom operators & contactless payment

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NOW SOON•SMS payments

•NFC card payments, vouchers and fidelity

•NFC phone payments, vouchers

and fidelity

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Case study Accor Services: contactless payment + many more

Accor-Service: Leading provider of employee incentives Lunch meal vouchers – Gift voucher – Eco vouchers

# 30 Million beneficiaries (employees) under portfolio in 40 countries

# 1 Mio affiliates (PoS) under portfolio in 40 countries

Switch from paper to e-vouchers via contactless tag with payment application

Time-savings and cost-saving for customer (employer)

Growth opportunity by new value added services

All Rights Reserved © Alcatel-Lucent 20097 | touchatag ™ | March 2009

Accor Services contactless payment pilot extended

Pilot in Antwerp and Namur, Belgium

Since June 2008

250 users

NFC stickers

5 retail outlets

Accor Services Electronic Meal Vouchers

Possibility to top-up SVA account

Extended with

All Rights Reserved © Alcatel-Lucent 2009

future

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Accor-Service Case Study

NFC•Paper vouchers E-vouchers

•+

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Enabling the long tail of contactless applications

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Contactless

payment

Loyalty services

RFID enabled communication Time

registration

Rental services

Collection management

Smart objects

•before •with touchatag

RFID applications & services

BUT• Expensive• Closed• Vertical • Specialized• Complex

For businesses & operators:One card – multiple applications

For web developers:Creating contactless apps (API)

For consumers:DIY Internet of Things