Beyond your 1024 x 768: Widgets March 12, 2008 1

WIDGETS:

THINKING BEYOND YOUR 1024 x 768

PBS Summit, April 2008

Beyond your 1024 x 768: Widgets March 12, 2008 2

Beyond your 1024 x 768: Widgets

1. About Widgets: What, Where, and Why

2. Thoughts on Effective Widgets

3. Tools and Resources

Beyond your 1024 x 768: Widgets March 12, 2008 3

ABOUT WIDGETS: What, Where, Why

Beyond your 1024 x 768: Widgets March 12, 2008 4

Widg • et – n.A portable chunk of the web. pl. widgets.

Beyond your 1024 x 768: Widgets March 12, 2008 5

Example Widgets

Beyond your 1024 x 768: Widgets March 12, 2008 6

Types of Widgets

Beyond your 1024 x 768: Widgets March 12, 2008 7

…over 177 million consumerswere exposed to widgets worldwide in April, or 21% of all worldwide consumers online--a trend being driven by the current flood of user generated content, according to Linda Boland Abraham, executive vice president at comScore.

Gavin O'Malley, Thursday, Jun 14, 2007

Beyond your 1024 x 768: Widgets March 12, 2008 8

Widgets live on users’desktops…

Beyond your 1024 x 768: Widgets March 12, 2008 9

on blogs…

Beyond your 1024 x 768: Widgets March 12, 2008 10

on start pages and portals…

Beyond your 1024 x 768: Widgets March 12, 2008 11

on social networks…

Beyond your 1024 x 768: Widgets March 12, 2008 12

on phones.

Beyond your 1024 x 768: Widgets March 12, 2008 13

Even widget ‘stations’.

Beyond your 1024 x 768: Widgets March 12, 2008 14

Why Do Widgets Matter?

Set your free.ServicesContent

DataGames

Beyond your 1024 x 768: Widgets March 12, 2008 15

THINKING ABOUT SUCCESSFUL WIDGETS

Beyond your 1024 x 768: Widgets March 12, 2008 16

Let them do.

Beyond your 1024 x 768: Widgets March 12, 2008 17

Let them play.

Beyond your 1024 x 768: Widgets March 12, 2008 18

Let them track.

Beyond your 1024 x 768: Widgets March 12, 2008 19

TOOLS AND RESOURCES

Beyond your 1024 x 768: Widgets March 12, 2008 20

Resources: Tools and Services

• Platforms to accelerate development

• Analytics to track usage

• Galleries to distribute your widgets

Google Open Social

Beyond your 1024 x 768: Widgets March 12, 2008 21

Photo Credits

All photos from iStock Photo except Creative Commons Flickr

photos below:

• Nintendo Games, http://flickr.com/photos/cdammen/416339658/

• Beagles, http://flickr.com/photos/psi_mon/2138254356/