Information Architecture: Helping academia target market needs

Alfredo Sánchez, PhDUniversidad de las Américas Puebla

http://ict.udlap.mx

The market wants…

The market wants…

“Despite the technocratic and materialistic bias of our culture,it is ultimately experiences we are designing, not things”

Bill Buxton

College graduates want…

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Two major roles of academia

Which competencies should a UX designer have?

Competencies of a UX designer

• Information architecture– Interface structure, navigation scheme

• Interaction design– Task fulfillment, flow, page-level layout

• Usability engineering– Matching expected and actual user behavior

• Visual design– Consistent, user-aware visual treatment of interface components

• Prototype engineering– Construction of tangible composition of interactive components

[Steve Psomas, Workday, 2007]

?

Multi-disciplinary teams

Education

Informationdesign

Softwareengineering

CommunicationPsychology

Main challenge: The old university organization

Disciplines, departments have built insurmountable walls

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A few effective workarounds

• Elective courses• Shared course codes• Joint thesis projects• Joint faculty projects• <your ideas here>

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Information Architecture: Helping academia target market needs

Alfredo Sánchez, PhDUniversidad de las Américas Puebla

http://ict.udlap.mx