WI-FI’S ROLE IN THE INTERNET OF PEOPLE, PLACES, AND THINGS.

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WHY FI.The Internet officially shi�ed to mobile in 2014 and 2015, and Deloi�e repo�s that 66% of sma�phone users prefer Wi-Fi over cellular as their primary con-nection to the Internet. The Wi-Fi Alliance repo�s that 71% of all mobile com-munications now flows over Wi-Fi. Not only did more Internet access originate from mobile devices and across Wi-Fi connections, Internet access is now coming from within apps – a trend that is growing faster than many had predicted. This growing trend has resulted in a direct and very real threat to Google, Yahoo, and countless pub-lishers reliant upon web browsers as their main “channel” to consumers. During 2015 numerous cable operators turned up the heat on wireless carri-ers, having realized the oppo�unity to be a consumer’s at-the-moment ser-vice provider and provide business services. Though the cable industry’s [au-thentication] approaches are severely fragmented, we believe current market conditions create a sizable oppo�unity for large carriers and ISP’s to deliver mobile marketing solutions to tier 1 and 2 retail chains. From a cus-tomer retention perspective, a well designed Wi-Fi strategy will improve the carrier’s tie to the consumer, reduce churn, and improve the odds of re-ac-quiring a customer that has churned- off of their network.

We believe Wi-Fi will emerge as the backbone of IoT because of user affinity, ubiquity, and ultimately because saves consumers money as they engage at retail stores. From a network engineering perspective, content mirroring at the Local Point of Interaction (LPoI) will be critical for controlling core and access net-work infrastructure costs. On-premises content delivery servers, which we plan to make available in a future release, can deliver content directly across the retailer’s local WiFi network. These 64Gb on-site Micro-servers eliminate the need to haul content across cellular, or core IP networks for the retailer. This retail IoT architecture pushes service delivery to the edge of the net-work, before consuming core network resources.

IOT SERVICE COSTS AND CORENETWORK RESOURCE

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MOBILE MARKETING’S REFORMATION PERIOD:

On the noisier side of the Internet, social media has proven to be an effective means for increasing product and brand awareness and targeting, but it has fallen sho�, in terms of the tactical impact has on sales. Measuring ROI and adve�ising effectiveness has never been one of social media’s strengths. Failure to conve� “Likes” or “Followers” into a purchase has resulted in large chains reducing and even eliminating their social media budgets. Clearly, for mobile payment to catch on a more valuable, personalized, and secure channel is needed before consumers engage with local businesses. Reaching customers on the go and “in the moment” has become a key goal for retailers, yet they struggle to build a direct connection between their customers and their store. Our solution [Fi] allows oppo�unity for retailers to increases customer loyalty and engagement, and serves as a pla�orm for promotions and other white-glove services. Retailers have begun increasing their in-store Wi-Fi capacities to be�er serve their customers because it bridges the gap between the physical store and the mobile world. Large businesses that successfully evolve their mobile strategies, beyond social media or brand-specific mobile apps, will be well positioned to deliver interactive mobile service across their own networks and reach a broader base of mobile consumers and finally capitalize on mobile technology.

CUTTING THROUGH THE CLUTTER.

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SECURING RETAIL WI-FI:

During 3 years of focused research on retail Wi-Fi deployments, we found that nearly all major chain restaurants and retailers use outdated captive po�al technologies. This is especially concerning since captive po�als are “open networks” which do not encrypt the inte�ace between sma�phone and router. Based on our research, we estimate 50% of Wi-Fi connections are susceptible to OTA hacker a�acks. Securing retail WiFi and federating WiFi authentication in a centralized manner lays the groundwork for premises-based marketing and customer engagement services. Our solution (Fi) requires our network pa�ners to secure their Wi-Fi network and is the beginning of the relationship with the consumer. As the industry moves into the era of 1) mobile engagement and 2) mobile payment, retailers must update their Wi-Fi access technology to be�er serve and protect the relationship with customers. End-to-end expe-rience will be an impo�ant factor whether a consumer chooses to interact and engage with beacons, predictive, or proximity based services. In addition to securing the Wi-Fi transmission, our product plan of record includes adding mobile VPN services to our sma�phone application. Fi’s flexible framework allows our company to introduce new services such as VPN.

THE MERCHANT NETWORK EFFECT.

OUR VISION FOR THEFUTURE OF MOBILITY.

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Fi is a vi�ual Wi-Fi Access Manager designed to enable a vi�ual Wi-Fi roaming network. The network is comprised of business and home Wi-Fi routers.

The application works on both Android and iPhone, with vi�ually any router, and for both homes and business networks. A�er sharing their network, Fi users are given greater insight and control over who connects to their network than they have today – thus enhancing security. In addition, we've added user to user Wi-Fi content syncing folders. This makes sharing photos and videos with friends and family across local Wi-Fi more cost effective and o�en faster, compared to 4G connections, and encourages use of the Fi application.

Additionally, a�er a guest or customer connects to the router, Fi so�ware sends a “registration request” to our servers. We use this as a trigger for automated mobile services. For example, a user connects to depa�ment store’s Wi-Fi; Fi servers detect this, and then push a message to the user. Fi can also ale� sales people on the floor when a new guest arrives.

FI - HOW IT WORKS:

FI EVERYWHERE.

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Since Fi is a so�ware defined solution, requiring no special routers at the merchant’s location, it can be deployed quickly and easily – all from within the application. This gives those using the Fi Network to a perpetually growing number of Wi-Fi access points. All that is required is a simple opt-in, which is done from within the Fi Android or iOS application. Fi’s over the top (OTT) approach means there is no need to spend capital building a network. Fi goes “over the top” of any network, and works with any router. Because Fi crowd-sources access network, it curates a vi�ual network at a nearly unlimited number of locations.

A SCALABLE SAAS MOBILE ADVERTISING SOLUTION

FREE THE INTERNET.

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New Wi-Fi networks become available a�er being shared from within the ap-plication. A�er sharing is complete customers no longer need to ask for or type in the security password. Once a Fi user taps “Connect” the app retrieves the encrypted password from our servers and automatically enters it into the mobile device. Fi home network users benefit from simple and complete control over who connects and who can “see” their network. Retailers are given a landing page within Fi, which serves as a po�al for the rest of their mobile guest services. A�er connecting to the retailer’s Wi-Fi, they are free to engage with the store and other on-premises services available within the Fi application.

DEPLOYING FI IS SIMPLE:

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The world is becoming more connected with each passing day, and Wi-Fi is set to carry the vast majority of “mobile” data in the near future. Simultane-ously, it is ge�ing more difficult for retailers to reach their customer’s on mobile. A common and overlooked resource, Wi-Fi, gives retailers a way to engage with their customers by updating Wi-Fi access methods. A constant stream of applications and content is driving bandwidth costs up for both consumers and carriers alike.

Wi-Fi presents an oppo�unity to provide their customers with the one thing all mobile users have in common – a need for cost effective [Free] broad-band connectivity. Both retailers and carriers are seeking be�er ways of connecting with new, existing, and former customers. By adding Wi-Fi services into their offerings carriers can control roaming costs, reduce churn, and monetize a broader group of wireless subscriber – even those they don’t currently serve, and those which have churned off their network. Retailers deploying Wi-Fi en-gagement services will benefit from a presence on their customer’s sma�-phone or tablet, a direct messaging and adve�ising channel, and a powe�ul data set that will allow them to deliver personalized services and more im-po�antly, increase topline revenues.

CONCLUSION:

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