1Exotel

Nasscom Emerge – Exotel

Preface: Our world without Exotel

Consider an SME

• 3 to 30 people• Owner has a smart phone• Has an email address and a simple internet connection• Company has a website• Typically B2C services• Receives or makes more than 20 calls a day• Less than 1200 calls a day• (or) High value of leads• Requires mobility due to multi-tasking

Examples of SME

7 people travel agent in Ahmedabad

13 people real estate marketplace

in Delhi

15 people resort in Masinagudi,

only aircel mobile works, Owner in Hyderabad

Their leads are generated from..

Phone call (or SMS) Website

The call to action is..

Email

Internet is covered

What about phone calls?

Cell phones are not designed to run a business

A missed call is a lost customer

So, they advertise more numbers…

And soon end up with this..

EPABX

EPABX is a hardware. It is like a mini telephone

exchange..

But that has last mile connectivity issues…

Consumes (a lot of) power

Needs to be on 24x7…

Involves wires..

Takes time to install..

Is impossible to change after installation..

And goes down when someone digs up nearby..

Getting support is a pain..

Does not expand with the business…

Calls are not measurable…

And you have to leave it behind at office…

A few SMEs grow large enough for a call center…

Chapter 1: Virtual Phone Number

Instant activation of a reliable phone number

So, Chapter 1 ends like this…

Exotel gives a virtual phone number to companies in India. The difference between this number & your SIM card is that it can receive & make more than one phone call at the same time. Theoretically, it can scale infinitely.

Chapter 2: App Bazaar

App bazaar is a collection of telephony applications that can be installed on a virtual phone number. The concept is similar to force.com (of salesforce) in B2B or Play store (of Andrioid)

• Oak Tree is an IVR app. It helps you easily build IVR menus and route calls to the correct department in your company! • This is an example of

functionality based app

The Oak Tree

• Shout out app allows you to upload an excel sheet of phone numbers, call them, play an audio file and do much more!• This is an example of an

app built for a team (Marketing teams)

Shout Out

• Real time CRM allows you exchange data between your ERP/CRM or ticketing system & Exotel. For ex: Call popups• This app is an example of how

3rd party software can integrate with exotel.

Real Time CRM

• There are only a few reasons why anyone calls a delivery based restaurant. “Food at your doorstep” pre-packages all those reasons. • Example of an app designed for

a vertical or industry segment

Food at your doorstep

Phone a friend is our integration provider program. On installation, Customers get access to third party IT companies who have been trained on Exotel API to do their integrations at an extra cost

Phone a friend

• Building a B2B telephony app ecosystem. • First of it’s kind in India &

elsewhere.• Work in progress.

App bazaar SDK

So, Chapter 2 ends like this…

Along with the virtual phone number, exotel also gives telephony apps for your sales, marketing & Support functions.

So, the three easy steps are:• Purchase a number• Purchase an app• Install that app on this number to get the

functionality

Conclusion:Business phone system on the cloud

Google, Justdial = More leadsExotel Number = Better Conversion

The Team

ShivkuSooth Sayer

RoopitFlipkartYahoo!

BITS Pilani CS

IshwarOperations

Position2Yahoo!

SAP LabsIIITB CS

SidTechnology

Bing SearchWindows backupUtah MS in CSBITS Pilani CS

VijayMarketing

PractoNEN

BITS Pilani

Story so far

2 years, 4 months●450+ clients●Team of 15 ●Growth from 100 customers in September last year to 450 (350 in 1 year) ●Cash Flow Sustainable month on operations●Pure SaaS model so far, no FOS or Tele Sales yet.

What do SME's say about us? And why?

What do SME's say about us? And why?

What do SME's say about us? And why?

What do SME's say about us? And why?

Clients

Thank you