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Why You Need A Social Media Policy Emerging Philanthropy Conference April 27, 2011 Dave Tinker, CFRE

Why You Need a Social Media Policy

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Page 1: Why You Need a Social Media Policy

Why You Need A Social Media Policy

Emerging Philanthropy Conference

April 27, 2011

Dave Tinker, CFRE

Page 2: Why You Need a Social Media Policy

What We’ll Go Over Define Social Media & Social Networking How Social Media Impacts Your Group What is a Social Media Policy What a Social Media Policy Looks Like What AFP International is Doing Online Resources

Page 3: Why You Need a Social Media Policy

Definition What is Social Media? A group of applications that allow for user

generated content What is Social Networking? Placing individuals into specific groups

connected by a common interest

Page 4: Why You Need a Social Media Policy

Statistics Social Media

90% of US Internet users visited a social media site in 2010 22% of all time spent online is on social media sites 40% connect via mobile devices

Facebook 500 million active users More time spent on Facebook than any other site Average user connected to 80 groups, events, and community

pages Twitter

190 users, 65 million tweets per day

Sources: comScore, Facebook, Pew Internet & American Life Project, Wikipedia

Page 5: Why You Need a Social Media Policy

Why You Need One Use by employees, volunteers, consultants, and

people you serve Impact on marketing and brand, fundraising, and

awareness e.g. Pittsburgh Gives and Westmoreland Gives

NPOs of all sizes need a policy

Page 6: Why You Need a Social Media Policy

What is a Social Media Policy? What it is:

It sets expectations and boundaries Operational guidelines for people who use social

media in their job

What it is not: Static

Page 7: Why You Need a Social Media Policy

Components of Social Media Policy Define social media Identify that you have concerns and interests Tell people what to avoid Remind people to protect privacy State how it’s related to other agency policies Logos, photos, videos ‘Friending’ clients, co-workers How to engage others

Page 8: Why You Need a Social Media Policy

Don’t Have One? Can lead to

Leaks Badmouthing Someone else speaking on your behalf

Fear Not…It’s Not Too Late

Page 9: Why You Need a Social Media Policy

What AFP is Doing In 2010 crafted guidelines for members of

AFP ASAE NTEN and The DMA, Nonprofit Federation

Results were released in late 2010 http://is.gd/yGv43r

Page 10: Why You Need a Social Media Policy

Online Tools to Help You AFP Social Media Guidelines- http://is.gd/yGv43r

Beth Kanter’s list – http://is.gd/tSujQv

NCE Social Media Blog - ncesocialmedia.wordpress.com

PolicyTool - http://socialmedia.policytool.net/

Social Media Policy Samples - http://socialmediagovernance.com/policies.php

Page 11: Why You Need a Social Media Policy

What We Discussed Define Social Media & Social Networking How Social Media Impacts Your Group What is a Social Media Policy What a Social Media Policy Looks Like What AFP International is Doing Online Resources

Page 12: Why You Need a Social Media Policy

Questions?

Page 13: Why You Need a Social Media Policy

Contact InformationDave Tinker, CFRE

Director of Development

ACHIEVA

412-995-5000 x 436

[email protected]

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