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Presentation for the 2011 Emerging Philanthropy Conference.
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Why You Need A Social Media Policy
Emerging Philanthropy Conference
April 27, 2011
Dave Tinker, CFRE
What We’ll Go Over Define Social Media & Social Networking How Social Media Impacts Your Group What is a Social Media Policy What a Social Media Policy Looks Like What AFP International is Doing Online Resources
Definition What is Social Media? A group of applications that allow for user
generated content What is Social Networking? Placing individuals into specific groups
connected by a common interest
Statistics Social Media
90% of US Internet users visited a social media site in 2010 22% of all time spent online is on social media sites 40% connect via mobile devices
Facebook 500 million active users More time spent on Facebook than any other site Average user connected to 80 groups, events, and community
pages Twitter
190 users, 65 million tweets per day
Sources: comScore, Facebook, Pew Internet & American Life Project, Wikipedia
Why You Need One Use by employees, volunteers, consultants, and
people you serve Impact on marketing and brand, fundraising, and
awareness e.g. Pittsburgh Gives and Westmoreland Gives
NPOs of all sizes need a policy
What is a Social Media Policy? What it is:
It sets expectations and boundaries Operational guidelines for people who use social
media in their job
What it is not: Static
Components of Social Media Policy Define social media Identify that you have concerns and interests Tell people what to avoid Remind people to protect privacy State how it’s related to other agency policies Logos, photos, videos ‘Friending’ clients, co-workers How to engage others
Don’t Have One? Can lead to
Leaks Badmouthing Someone else speaking on your behalf
Fear Not…It’s Not Too Late
What AFP is Doing In 2010 crafted guidelines for members of
AFP ASAE NTEN and The DMA, Nonprofit Federation
Results were released in late 2010 http://is.gd/yGv43r
Online Tools to Help You AFP Social Media Guidelines- http://is.gd/yGv43r
Beth Kanter’s list – http://is.gd/tSujQv
NCE Social Media Blog - ncesocialmedia.wordpress.com
PolicyTool - http://socialmedia.policytool.net/
Social Media Policy Samples - http://socialmediagovernance.com/policies.php
What We Discussed Define Social Media & Social Networking How Social Media Impacts Your Group What is a Social Media Policy What a Social Media Policy Looks Like What AFP International is Doing Online Resources
Questions?
Contact InformationDave Tinker, CFRE
Director of Development
ACHIEVA
412-995-5000 x 436
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