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We love metadata. Why?Because it's easier to handle that orignal video and audio data, and there are many more possibilities.Presentation to the Creative Industries Knowledge Transfer Network.
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Why we metadata
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Data Metadata
Cost sideExample: BBC Question Time 23/09/2010
ProgrammeSegmentsSubtitlesTweets
Interactions
Revenue sidepossibilities - TV
Data
• Passive viewing of full content
• Schedule-based discovery
• Advertising targeting based on content demographics
• Content commissioned based on surveys and samples
Metadata
• Segmentation of content
• Many modes of discovery• Search• Content-based• Personalised guides• Social context
• Highly targeted advertising
• Commissioning/product development based on detailed data
“find, play, share”
"give people the power to share"
“be the pulse of the planet,”
“organize the world's information”
Things We Have Made2007 20102008 2009
Project PinkTotem
Social Media Guide
Test Tube Telly
Come Dine With Me Homemade Project Red
Amplus
WatchSomething
VoteUp/Gawp
URIplay
Atlas
Project Purple
Project Blue
Project Teal Project Orange Project Brown
Project Black Project Pale
2007 20102008 2009
realtime video
2007 20102008 2009
2007 20102008 2009
2007 20102008 2009
How does this metadata fundamentally increase the
value of the content?
Things we’re thinking about
• Mining relevance, and value out of archives
• Working with tastemakers
• Seamless collection of preferences to:
• Re-activate users
• Extend journeys (inc ads)
• Optimise pricing
• Joining interaction data from across disparate systems
Why we metadata
Presentation available at:http://www.slideshare.net/simsocast
Chris Jackson / @adrideoCEO - [email protected]
So long, and thanks for all the pictures ):
• http://www.flickr.com/photos/blahflowers/3713933900/• http://www.flickr.com/photos/uwehermann/132244826/• http://www.flickr.com/photos/dailyinvention/497294952/
Photos are used under a creative commons commercial licence
Thank you!
