Why Trust Seals Play a Vital Role on E-commerce Websites

A Trust Seal can be the difference between a conversion and a cancellation on your e-commerce website.

Think fast: would you do business with someone you didn’t trust?

This is your hard earned money we’re talking about—you’re not going to fork it over to justanyone.

Trust is vital.

That’s never more true than if you’re running an e-commerce website. The internet is rife withhackers and cyber criminals. There are fake websites posing as legitimate ones, there aremalicious third parties that prey on unencrypted information. And consumers are acutely awareof this.

The best way to provide them the assurance they need to do business with you is with a TrustSeal.

What is a Trust Seal?

You’ve probably seen dozens of trust seals in your time surfing the internet - even if you’renot aware of it.

A trust seal is traditionally associated with SSL. It is given out by a Certificate Authority (CA) – theentity that issues the SSL certificate – as a way of saying, “this site has been verified by us and it issafe.”

There are many Trust Seals, pretty much every CA has one.

But not all Trust Seals are created equal. While they all stand for the same thing, some are muchmore recognizable and have even been proven to boost conversions.

Choosing the right Trust Seal

At first glance, when you’re buying an SSL certificate, the Trust Seal may seem like asuperfluous detail. Of course you’re going to use it, but what’s the difference betweenthem?

Well, actually quite a bit.

Trust Seal Usage over the Internet

Research done by the Baymard institute says that 35.6% of internet users say the NortonSecured Seal, owned by Symantec, gives them the best sense of trust when they’re about tomake an online transaction—far and away the best of the bunch.

There has also been considerable research done on just how much trust seals can improveconversions. Blue Fountain Media, for instance, reported a 42% increase in Sales afterputting the Norton Secured Seal on their website.

VirtualSheetMusic.com saw a 31% increase, and after switching to an Extended ValidationSSL certificate gained 13% more on top of that. And, according to Symantec, Clean EnergyExperts increased its conversion rate a whopping 137%.

You can’t afford Not to have a Trust Seal

As if the potential for conversions isn’t enough to convince you that you need to have a TrustSeal on your website, maybe this will: you might be losing sales if you don’t have one.

According to research done by Comodo, the largest CA in the world, 88% of US online shopperssay it is important for e-commerce sites to include a Trust Seal of some sort on their website,while 70% of shoppers had at some point cancelled a transaction because the site did not havea Trust Seal.

The Costs Associated with a Trust Seal

When it comes to Trust Seals you get what you pay for. You can try to save money on one butchances are it will have a negligible effect on your sales.

A good rule of thumb is the smaller your company – the less traffic you receive – the moreimportant having a highly recognizable Trust Seal becomes.

Paying top dollar for a Trust Seal like Symantec’s may seem like a difficult pill to swallow, but itcan significantly boost your sales and will even pay for itself in time.

According to a study done by Symantec, 94% of shoppers are likely to complete a purchasewhen a Norton Secured Seal is present at checkout, while 77% are more familiar with theNorton Secured Seal than competitor seals.

This is why displaying a Symantec Trust Seal on your website immediately inspires a level of trustand confidence in your customers and has been proven time and time again to be worth thecost.

Regardless of whether you choose to go top-shelf or pick a more economical option though,you can’t afford not to have a trust seal on your e-commerce website—unless of course youdon’t care about your bottom line.

Important Resources:

Symantec ‘Seal-in-Search’ Boost Sales & Website Traffic

The Norton Secured Seal – A Mark of Trust

SSL Certificate for Web Security

For More Details on Trust Seal

Blog:

cheapsslsecurity.com/blog

Facebook: CheapSSLSecurities

Twitter: SSLSecurity

Google Plus:

+Cheapsslsecurity