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Why Sitefinity DEC is such a must-haveIn the world of Digital Marketing?
Digital marketing is no longer about sending out generic advertising messages or having a rigid format and layout for a website.
It is certainly not an easy task to collate the data and utilize it to chalk out the right information to the right customer.
It’s all about making each customer feel special and treating them uniquely.
The evolution in Digital Marketing
How Sitefinity DEC could help?Sitefinity Digital Experience Cloud or DEC is a cloud-based, software-as-a-service solution that enables you to collect data and track audience behaviour on your website, analyse the raw data, and utilize the facts and figures to extract essential insights and analytical recommendations on enhancing customers’ digital experience on the website.
Map, Manage and Personalize Sitefinity Digital Experience Cloud
identifies customers from different sessions as one and the same contact and uses these details in the contact profile.
Sitefinity lets you classify customers into personas, assign specific attributes and goals to these, and manage all the persona profiles, with an easy interface.
Automated lead scoring and management Automatic lead scoring is a
remarkable feature of DEC.
Ranking can be done according to theses scores
This data is presented to the sales and marketing team for follow-up and nurture.
Sitefinity’s Advanced Customer analysis- Benifits A fine marriage between Big Data and predictive analysis
Calculates conversion rate by tracking campaigns
Recommend next best activities to carry out
Well integrated with google analytics
The benefits of Sitefinity CMS and DEC comboA 360 degree of comprehensive information for all customers
Improved insight from across channels
Restructure data in real-time
That’s not all, feel free to share this information
For any queries on CMS
Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.
