Why 0nl1n3 @dv3rt1sing…

is not a DIRTY word.

!#@*!%$@$!!

Joe Nguyen, SVP, APAC, comScore, Inc. jnguyen@comscore.com @jnguyen

Why 0nl1n3 @dv3rt1sing…

is not a DIRTY word.

Joe Nguyen, SVP, APAC, comScore, Inc. jnguyen@comscore.com @jnguyen

Let’s take a look at some online Business Models

Business Model: eCommerce

Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction.

Business Model: Content Publishers

Businesses that create their own content, which could be news articles, factorials, or videos.

Business Model: Search

A software system that categorises and filters the World Wide Web in order to provide users with relevant information that they are searching for.

Business Model: Services

Providing online services like music, email, telephony and applications; for consumers, SMEs or businesses.

Business Model: Content Aggregators

Aggregate content from other sources to provide users with a “one stop shop”.

Business Model: Social Media

Platform that allows for social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

Business Model: Gaming

• First-person shooter games • Real-time strategy games • MUDs • Massively multiplayer online

games (MMOG) • Mobile Games!!!!

Is Advertising really that EVIL?

Well, just how much EVIL is in it?

Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014

Is it getting more EVIL?

Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014

What are the countries accelerating to HELL?

Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014

EVIL is not limited to just the offline world, is it?

Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014

Why is this EVIL growing online?

How much EVIL is on the Internet?

Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014

US$ 104.2 billion in 2013

$100 $65

$104 bn $67.6 bn $36.4 bn

How do Content Publishers make money?

Businesses that create their own content, which could be news articles, factorials, or videos.

Advertising

Subscriptions

Pay as you go

How do Search Engines make money?

A software system that categorises and filters the World Wide Web in order to provide users with relevant information that they are searching for.

Advertising

How do eServices make money?

Providing online services like music, email, telephony and applications; for consumers, SMEs or businesses.

Advertising

Subscriptions

Pay as you go

How do Content Aggregators make money?

Aggregate content from other sources to provide users with a “one stop shop”.

Advertising

Affiliate Model

Commission

How do Social Media make money?

Platform that allows for social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

Advertising

How does Online Gaming make money?

• First-person shooter games • Real-time strategy games • MUDs • Massively multiplayer online

games (MMOG) • Mobile Games!!!!

Micro Payment

Advertising

Subscriptions

Fairly consistent revenue models:

Advertising

Subscriptions

But that is not why startups should look into advertising…

What’s the most important thing to a startup?

$$$ CASH FLOW $$$

Why Online Advertising…

is not a DIRTY word.

!#@*!%$@$!!

Joe Nguyen, SVP, APAC, comScore, Inc. jnguyen@comscore.com @jnguyen

Why Online Advertising…

is not a DIRTY word.

Joe Nguyen, SVP, APAC, comScore, Inc. jnguyen@comscore.com @jnguyen