With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base. This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue. App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
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1. Mobile App Retention Why You Should Never Neglect It.
2. 70 Billion app downloads in 2013 3. On avg. over 10apps
downloaded per human on earth 4. ~1.8 Million total apps on the 4
major app stores 5. The era of the get rich quick apps have long
gone by. 6. In case of most apps, within a period of 3 months, over
th of their customer base is long gone 7. Take cues from a web
marketer who focuses on his customer funnels. 8. Build Virality
into the Product.Re-target your existing users.Target potential
users effectively on various platforms. 9. But remember, the avg.
CAC increasingis >$1 and 10. So, before you spend on acquiring
users estimate your Avg. Revenue Per User ( ARPU)ARPU > CAC 11.
For profits to increase, work on your Active and ARPUUsers 12. A
small increase in your User retention number drastically increases
your revenue. Installs*Retention =Active Users*ARPU=RevenueAs
is100,00015%15000$230,000With 5% Increase in
Retention100,00020%20,000$2.142,000 13. Not just that. Higher
retention and user satisfaction drastically reduces the CAC as
Word-of-mouth increases. 14. How do I improve User Retention? 15.
Create a world-class app and give your user a unique experience.
There is no substitute to this. 16. Measure extensively all user
activity. Try and identify pages which have a high drop-off and do
split testing to weed out the reasons for the same. Use free tools
such as Flurry for analytics. 17. Enable in-app feedback system: 1.
Avoids negative ratings on the app store. 2. Get early info on bugs
and issues the user faces. 3. Get suggestions and ideas for new
functionalities. Use the app user for your research and survey
actively to further improve the app. Ensure, you replypromptly and
make the 18. Roll out app-updates constantly. 1. Continuous
improvement of app is always appreciated by users. 2. Enables you
to reach out to a dormant user on the device through notification
19. Segment users based on in-app behavior and offer unique
customized experiences or offers. 20. Extensively use
in-appmessaging &push notifications. Studies from Airpush have
shown that push notifications increases engagement 4x times and
increases retention2x times. 21. Engage on social media and build a
following. Leverage impressions on various platforms to create
better mindshare. 22. AddGamification. 23. Its ok to say that App
Entrepreneurs have a retentionproblem rather than a discovery
problem. 24. Thank You Email me: [email protected]
Follow me: @freaks007
