Embed Size (px)
DESCRIPTION
Email marketing is an extremely effective method of marketing as compared to all other modes. Either you have a big budget or a small one, an effective email marketing campaign will almost make a persuasive case for itself.
Citation preview
Why Is Double Opt-In Better Option Than Single Opt-In?
By:Alphasandesh.com
Inception
• Email marketing is an extremely effective method of marketing as compared to all other modes. Either you have a big budget or a small one, an effective email marketing campaign will almost make a persuasive case for itself. It is also a very successful way to manage normal correspondence with your clients and attract prospects to purchase your products or services, no issue where they are.
alphasandesh.com
What is single opt-in• It is a method where email subscribers provide
you with permission to obtain email from a particular entity by making a single step such as filling out a subscription form on a website or a subscription sheet at a trade fair openly giving permission to get your email.
alphasandesh.com
What is double opt-in• It is a procedure where users grant permission
to obtain email from a particular entity by carrying out two steps: A primary subscription step followed by a verification step. For instance, this could be done by filling out a subscription form on a website or a subscription sheet at a trade fair, and then validating that subscription through email.
alphasandesh.com
Why is double opt-in better option• The double opt-in verifies that the person who
gave their e-mail address really wants to opt-in to your list. If this additional confirmation is not present then any individual could enter any e-mail address to sign-up any other individual.
• From the email list owner’s point of view it is essential that only people who actually want to be on your list get opted in. If you use a single email-opt in method you would wind up with a very low quality email list.
alphasandesh.com
Benefits of double opt-in• With no double email opt-in, you are on risk of
having bad e-mail ids on your list. Nasty competitors may inundate your single email opt-in form with bad addresses merely to spoil your sender reputation. In fact, a double opt-in email sign-up process defends your list, your business, and your customers.
alphasandesh.com
Benefits of double opt-in
• A double opt-in email sign-up method also provides you with the ability to interact with your customers instantly in the verification email.
alphasandesh.com
Benefits of double opt-in• You can inform them more
about your product/service and request them to add your email to their individual white list, or even give them a special offer. This permits you to put a message in front of them as they are still thinking about you after getting signed up.
alphasandesh.com
Conclusion
• In the conclusion, marketing is all about a good return-on-investment (ROI), and that is just what you acquire with a double opt-in email method.
alphasandesh.com
Alphasandesh.com is best email marketing service provider.For more information feel free to visit www.alphasandesh.com
alphasandesh.com
