Why Digital ? Why Surat

Why Digital ? Why Surat ?

Aditya Chandavarkar Founder & CEO

Inkjet Forum India

Contents

Surat Economy & Industry Profile Why Surat ? - Advantages of Surat

Why Digital ? - Suitable for Surat’s evolving business environment.

- Correct adoption of Digital is Important

- Future Challenges.

Inkjet Forum India Initiative

2© Inkjet India Workshop 2013 / Aditya Chandavarkar

02/08/2013

Surat Economy & Industry Profile

• Industrial developments attributed to the diamond processing, textiles, chemical & petrochemical industries

• Surat contributes 11.5% of (GDP) to the State, as compared to any other district of India,

• It processes diamond valued at USD 10.71 billion - 65% of total diamond exports from India

302/08/2013© Inkjet India Workshop 2013 / Aditya Chandavarkar

Source: Surat & Tapi District Profiles, Industries Commissionerate

Surat Economy & Industry Profile

• Surat – The synthetic capital of India hosts over 45,000 power looms and provides over 0. 7 million jobs.

• It contributes 18% to the total man made fibre exports and 40% of man made fabric production in India

• Surat has been very successful in attracting a sizeable amount of FDI in various sectors like energy, oil, and petroleum. A significant investment of (USD 726 million) in Hazira LNG terminal project is one of the largest greenfield FDIs in India


Source: Surat & Tapi District Profiles, Industries Commissionerate

Why Surat ?


Advantages of Surat


• Capability to lead the digital textile fraternity in India both in innovation & cost-effectiveness.

• It can provide products in the various stages of the Textile Supply Chain.

• Reduces need for transport of semi-finished products across large distances thus reducing the final cost.

• It has the ability to adapt to change in the latest trends. and preferences of people.

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Textile Supply Chain

© Inkjet India Workshop 2013 / Aditya Chandavarkar

02/08/2013

Back

Advantages of Surat


• Strong entrepreneurial skills of the artisans and businessmen.

• Adoption of technology is fairly rapid once the revenue model is understood.

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Why Digital ?


• The business environment is evolving and there is a constant need for innovation.

• There is a need for the change in mindset to adopt new technology and combine it with existing technology for new business opportunities.

• However a structured approach needs to be developed for the same by the stakeholders of the textile industry in Surat.

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Why Digital ?

• The textile industry in Surat like any industry in India is going through the following challenges:

- Non availability/increasing cost of labour - Cost of energy/gas - Issues of pollution control with legislations getting stronger.

• Digital Textile Printing if adopted well will help to reduce some the issues which the industries are/will face.


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Change is Difficult


• Adoption of Digital Textile Printing will require a technological change but most importantly a mindset change.

• Brand positioning of Surat needs to change. There is a need to target not only the low cost but also the middle level and high value markets.

• Change in Marketing strategies – Use of Social Media marketing & e-commerce

About Inkjet Forum India

A initiative in the area of Inkjet printingtechnology to organise:

Conferences Education Programs Workshops

Conduct Market Research

Experience & Understanding of Printing

Technology

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Objectives

Assist the Indian inkjet printing industry to:

Keep updated with technological developments

Understand the various applications & their requirements

Understand market trends is the areas of digital textile

printing, ceramic inkjet printing, industrial inkjet & printing

inks.

13© Inkjet India Workshop 2013 / Aditya Chandavarkar

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Industry Support


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Thank You

Aditya ChandavarkarFounder, Inkjet Forum India

M: +91 9869441285Email: [email protected]: www.inkjetforumindia.com


mailto:[email protected]