Why Data Center Hosting Websites Market to Crickets (SlideShare)

Why Data Center Hosting Websites Market to Crickets

Sponsored by InboundDataCenter.com

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” -- George Berkeley (1685- 1753)


Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

“If you build it, he will come.” -- 1989 American fantasy-drama film Field of Dreams



Today, applying the same wisdom to data center hosting websites, you’ll strike out every time



In this post, excerpted from the eBook “Inbound Marketing for Colocation Data Centers,”



we’ll look at why so many data center hosting websites spin their wheels,



attract virtually no strangers that matter, and end up marketing to crickets



You’ll learn what you can do to avoid becoming that next statistic that was merely sold on the “Field of Dreams” vision



Promote Your Content To Get In Front Of The

Right Eyeballs



It’s not enough to just create remarkable content.

Promotion is key.



Balance your efforts between content creation and content promotion



Watch Out for the HIPPO (Highest Paid

Person’s Opinion)



But when it comes to promoting your content, be aware of the HIPPO



-- the highest paid person’s opinion, who invariably has very strong views about where to promote content



The problem, however, is that your HIPPO



-- or CEO if we’re being more tactful --



isn’t in most cases part of a buyer persona that you’re trying to attract to your data center hosting website



If you’re trying to prioritize your content promotion efforts,



your buyer personas should be the ones who call the shots



Good, solid persona research uncovers that critical consensus you need



to get your remarkable content in front of the right potential clients



What strategies have you used to make sure that your company’s website attracts the right visitors that are most similar to yourideal clients?



Share your favorite tip in the Comments below



Recommended ReadingLearn How to Attract, Convert, Close, and Delight Your Ideal Clients and Tenants for Your Colocation Data Center

Download Your Free Copy Now atwww.InboundDataCenter.com

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Why Data Center Hosting Websites Market to Crickets (SlideShare)