Why Digital Disruptors Are Successful (And How You Can Become One)

Rached DabboussiRegional Director, Middle East & TurkeyPivotal

@RachedDabboussi #PivotalForum #Istanbul #DigitalTransformation

1990DiscoverAn agile, rapid iteration, test-driven approach to software development

2000ImplementNew methodologies to influence software development culture of Silicon Valley’s most influential internet companies

2013AccelerateThe transformation of the world’s largest companies with modern software development methods and cloud platform

2016TransformThe world’s largest companies into cloud native software companies

Rob Mee Paul Maritz

Scott Yara Bill Cook

Pivotal Investors

Our mission is to transformhow the world builds software

Fear of Disruption

The drivers of transformation are fear and hope

Hope of Transformation

Fear of being disrupted

“Silicon Valley is coming...”Jamie DimonCEO, JPMorgan Chase

Source: JPMorgan Chase Annual Shareholder Letter (2015)

Lightening fast and agile

These software companies are capable of releasing new features:• In minutes• Multiple times a day• Across multiple clouds• Around the world

Hope of transformation

“If you went to bed last night as an industrial company, you’re going to wake up a software and analytics company.”Jeff ImmeltCEO, General Electric

Source: User Summit (2014)

TRANSFORMING INTO AMODERN SOFTWARE COMPANY

Building high-quality software at start-up speed requires modern software methodologies, cloud platform, and data tools

ModernCloud Native Platform

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ModernSoftware Methodology

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ModernData Tools

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Partnering with Pivotal to level the playing field

Modern Cloud-Native PlatformBuilding high-quality software at start-up speed requires modern software methodologies, cloud platform, and data tools

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Modern Software MethodologiesA modern platform requires a modern approach to software development

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Building a strategy forproduct development

Building a strategy forproduct development

Building a quality productat startup speed

Building a quality productat startup speed

An organization optimized to respond to disruption

An organization optimized to respond to disruption

1MODERN SOFTWAREMETHODOLOGY

Agile SoftwareMethodologies 2MODERN SOFTWARE

METHODOLOGY

Lean StartupTechniques 3MODERN SOFTWARE

METHODOLOGY

Optimized forChange

Modern Software MethodologiesEnsuring teams are supported by modern methodologies and technical knowledge to continuously innovate

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Guidance & Coaching1. Software Engineering

2. Product Management & Design

3. Data Science

Modern Data ToolsData manifests as features in an app

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“We’ve found that when a host selects a price that’s within 5% of

their tip, they’re nearly 4 times more likely to get booked”

“The importance of accuracy and efficiency…will continue to rise as we expand and improve products

like uberPOOL and beyond.”

“Over 75% of what people watch come from our recommendations”

Modern Cloud-Native EnterpriseBuilding high-quality software at start-up speed requires modern software methodologies, cloud platform, and data tools

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Let’s help you become a disruptor

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