Who is playing what?

So What?•Genderizing HCI – Justine Cassell ▫By 3rd grade, boys think of computers differently than girlsBoys pushed to exploreGirls pushed to use

•Impact of the above in Tech Industry

Employees in Technological Companies by Gender

12%

WomenMen

88%

Gender Pay by Job

NMedia

nMen Median Women Median

3621 1365 2693 1452 928 1174

% Men % Median % Women % Median

74% 6% Above 26% 14% Below

Computer Science Degrees by Women

1967 1984 2006 20100%

5%

10%

15%

20%

25%

30%

35%

40%

11%

37%

20%12%

Gender and Games as Last Reported

55%45%

Men Women

Types of Games – By % Reported Playing (2013)

0

5

10

15

20

25

30

35

40

3426

19 148

Puzzle Action Sports Strategy RPGSocial Games MMOOther

Type of Console Games – By Sale (2013) (14.8 Billion in sales)

0

5

10

15

20

25

15.321.2 22.3

5.8 6.5 8.32.3

Sports Shooter Action RacingRPG2 Adventure Strategy

Sales Over Time (in Millions) 1996 - 2010

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100

5

10

15

20

25

30

35

Shooters Non-Shooters

Top Selling Games of 2013

•Call of Duty: Black Ops II (Shooter)•Madden Football 13 (Sports)•Halo 4 (Shooter)•Assassin’s Creed 4 (Action)•Just Dance 4 (Rhythm Game)•NBA 2k13 (Sports)•Call of Duty Modern Warfare 3 (Shooter)•Badlands 2 (Shooter)

Research Question

•Can you predict gender by type of game played?

• PEW Teen, Video Games and Civics

Variables in this equation

•IV: What is this child’s Sex? (age 12-18)•DV1: Puzzle Games?•DV2: First-Person Shooters?•DV3: Sports Games?

•Why these specific variables?

Sex by Puzzle Game

Puzzle Game?

% of SexFemale Male

No65 229 294

13% 41% 28%

Yes447 323 770

87% 59% 72%Overall 512 552 1064

Sex By First Person Shooter

FPS? % of SexFemale Male

No430 144 574

84% 26% 54%

Yes80 408 488

16% 74% 46%Overall 510 552 1062

Sex by Sports Games

Sports Games?

% of SexFemale Male

No245 119 648

48% 22% 61%

Yes267 433 700

52% 78% 66%Overall 512 552 1063

What do the Data Show?

Variable Slope (B)Odds Ratio

(EXP(B)Puzzle -1.658 .191

FPS 2.666 14.389

Sports .854 2.350

Constant -.407 .665

Classification Table

SexPredicted

% CorrectFemale Male

Female 403 107 79%

Male 90 462 83.7%

Overall 81.5%

Questions?