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Presentation at Enhancing Business Performance: The Role of Technology in Developing Skills and Knowledge - 21 February, 2011
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Who do we think
you are?Taking control of your digital identity
PAULINE RANDALL, FLORIZEL MEDIA LTD
slideshare.net/virtuale
Do you know where you are online?And do you have any control?
Partly correct
?
Partly correct
Partly correct
Partly correct
Taking control
Developing your online brand• Your university/college page is not controlled by you• So add to your online presence
• Website – get your own domain• Blog – could be part of your website• LinkedIn• Twitter• Slideshare• Scribd• Posterous• You Tube• Flickr
• And then connect them up
Websites
Blogs
LinkedIn & Slideshare
Linking them together• Plugins for your website and blog – Twitter has
code to add to most sites• Wordpress based sites have lots of options for
adding feeds• If no other way (?) then add a straightforward link
but make it easy for people to find out about you• If you write a blog post, share it on Twitter,
LinkedIn etc• You’re aiming to create connections around YOU
which will raise your profile
Keeping track of your presence
This is not just about vanity…
You need to check your online presence• To see how visible you are• To find out where you’ve been mentioned – the
good and the bad• To correct errors• To understand how the digital world works• To help your students understand how it works• To understand how business is using this space
Quick ways to check…
Resources• Times Higher Education article• ‘This is me’ project – University of Reading • Publications from the ‘This is me’ project• Wordpress• Me and my web shadow. How to manage your
reputation online. Antony Mayfield• And in case you thought this was a new idea
here’s an article by Tom Peters from 1997 on just this subject
Any questions?
Thank you!
Web: Florizelmedia.comBlog: florizelmedia.com/blog
Twitter: @florizelmediaLinkedIn:
http://uk.linkedin.com/in/paulinerandallFacebook:
http://www.facebook.com/florizelmediaFlickr:
http://www.flickr.com/photos/ferlinghetti/Slideshare: slideshare.net/virtuale
