Which Is Easier Between Looking A New Customer And Service A Existing One

Which is easier, add a new customer or service an existing one? The answer is quite obvious: service an existing one. Though it takes a lot of time, energy, and effort to bring in new customers, most of us focus more on finding new clients rather than taking full advantage of the ones we have. Why is that?

Well quite honestly, in most cases, it’s a simple fact that we have maxed out on what we are offering to our current customer base, so it becomes an absolute necessity to continuously look for new customers in order to expand our business and increase our profits. But wouldn’t it be nice if every existing customer suddenly decided to spend twice as much money with you? Think of how much more efficient it would be to spend your time filling orders rather than leaving the office to search for new business.

In all likelihood there is a good chance that your current customers have plenty of needs that you simply aren’t meeting with your current decoration capabilities. For example, let’s say that you are a commercial printer and you do a lot of work for the small businesses in your area. If so, you produce flyers, business cards, posters, POP, brochures, etc.

That may seem sufficient, but what else are your customers buying from other sources? Businesses all have a need for plaques, awards, ID products, uniforms, promotional products, signage, etc. But if you only offer printing and paper products, you aren’t getting all that extra business because you don’t have the capabilities to produce it.

Thank you Company: Nanjing Fei Yue Paper Industrial Co.,LimitedAdd: Li Ao Building,No.323 Central Road,Nanjing,Jiangsu,ChinaTel: 86-25-85288894Fax: 86-25-85288894Website:  www.feiyuepaper.com