Which is better?

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SEO & PPC

SEO is short for search engine optimisation and is the method of optimising a web site in order that it appears on the first page of Google for particular search phrases. Your ad can be clicked an infinite number of times and you'll not be charged per click. PPC is an acronym for paid search and is where an advertiser pays to be on page 1 of Google. They're charged every time a user clicks their ad.

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Google AdWords

Google AdWords is by far most widely used pay per click platform with more than 80% share of the market and is divided into two sections; the search network plus the display network. To keep things straightforward, I am going to compare seowith the Google AdWords search network.

It is a common assumption that Adwords is expensive and is often avoided for that reason. This is normally due to campaigns not being run effectively and generating far too many wasted clicks. Run properly, a paid advertising campaign will cost a comparable amount as a seo campaigns. The key difference is the level of investment that is needed before you see a return.

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Scalability

Google AdWords is relatively scalable. You are able to set a daily spending budget for each campaign and the maximum bid for each and every keyword. You are able to start with a low budget and as your campaign begins to deliver returns, you are in a position to raise your spend. The important part is always to prevent wasted clicks.

You will find paid search campaigns are scalable; seo campaigns are much less scalable and normally call for substantial investment before any returns are achieved. The primary reason for this is because you must be at the top of Bing before users will click on your ad. Although some users do click on websites which are further down in the rankings, most click on the adverts near the top of page 1. It obviously takes a significant amount of work to get websites to the top of Bing. This doesn’t apply to paid advertising campaigns because with pay per click campaigns, you are paying to be at the top of Bing.

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Incorporate both SEO & PPC

The most effective online campaigns incorporate both pay per click advertising and seo. The pay per click campaign generates visitors in the short term and demonstrates the potential of online marketing quickly and easily whilst delivering reasonable returns. The seo campaign shows much larger returns in the long term however demands a significant investment.

A sensible technique to advertise your web site online is to begin with a pay per click marketing campaign and add a seo campaign as soon as the ppc is delivering an excellent return on your investment. As pay-per-click campaigns are scalable, you can start with a modest budget and be raised gradually.

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If you are looking for an seo or a ppccampaign, consider

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