CMS for eCommerce What a great idea !!

John Kennedy Tuesday 2nd October 2012

17,000 Active sites using Drupal Commerce

platform launch ever

Paris,  France

Ann  Arbor,  Michigan

Commerce Guys is the

Based in

London, UK  

VC Funded, raised $6M

COMPANY

eCommerce has become very complex

•  Brands are EVERYWHERE on the web

•  Customer acquisition is EXPENSIVE

•  It’s total CANNIBALIZATION

•  There’s a surge of NEW devices and media

•  Absolute FLEXIBILITY •  Built on CONTENT management system

•  Infinitely EXTENSIBLE (16,000 modules available)

•  Enterprise Software for $0/year (it’s open-source)

So we built…

…and the market responded

0

4,000

8,000

12,000

16,000

Apr

-11

Jul-1

1

Oct

-11

Jan-

12

Apr

-12

Jul-1

2

Drupal Commerce Live Sites

Over 17,000 sites live in the first year

Including major brand & enterprise deployments

…so did the experts

Commerce Guys named a “Cool Vendor“ in eCommerce 2012” by Gartner, Inc. – April 2012

Commerce Guys wins Judges' Choice Award at the BizSpark European Summit - June 2012

Commerce Guys recognized as an eTail Rising Star - July 2012

DRUPAL COMMERCE USE CASES

so, what does it do?

Drupal + Drupal Commerce

Community, Content, Commerce

Content Management

Content  Workflow  

Graphics  

User  Generated  Content  

Scalability  

Security  

Social  

SEO  

Products  

Search  

Cart  Checkout  

Pricing  

Currencies  

Taxes  

Sales  &    PromoDons  

AnalyDcs   RealDme  Monitoring   PCI  

Compliance  

Shipment  

Cross-­‐sell  /  Up-­‐sell  

E-Commerce

Languages  /  Locales  

+  More  

Who’s using

ENTERPRISE McDonald’s France

Matel/USAOPOLY

Royal Mail Group

“HOT START-UPS” Kollabora

OpenSesame

Chais d’Oeuvre

Drupal Commerce use cases

Project: Q1-Q2 2012

Innovation: “Mobility focused user experience”

Partners (Paris based):

Drupal Commerce use cases

Scalability  

Products  

Social  

Sales  &    PromoDons  

Drupal Commerce use cases

Pricing  

Taxes  

PCI  Compliance  

Cross-­‐sell/  Up-­‐sell  

MOBILE  

Who’s using

ENTERPRISE McDonald’s France

Matel/USAOPOLY

Royal Mail Group

“HOT START-UPS” Kollabora

OpenSesame

Chais d’Oeuvre

Drupal Commerce use cases

Project: Q1-Q2 2012

Innovation: “Scalability, social Commerce, community”

Partner (San Diego based):

Drupal Commerce use cases

Graphics  

SEO  

Products  

Cart  

Drupal Commerce use cases

Search  

Social  

Sales  &  PromoDon  

AnalyDcs  

Who’s using

ENTERPRISE McDonald’s France

Matel/USAOPOLY

Royal Mail Group

“HOT START-UPS” Kollabora

OpenSesame

Chais d’Oeuvre

Drupal Commerce use cases

Project: Q2 2011 - now

1st production date: Nov 11

Innovation: DrupalCommerce as a back-end only eCommerce solution

Partner (UK Based):

Scalability  

Security  

Products  

Taxes  

PCI  Compliance  

Drupal Commerce use cases

PCI  Compliance  

Drupal Commerce use cases

Who’s using

ENTERPRISE McDonald’s France

Matel/USAOPOLY

Royal Mail Group

“HOT START-UPS” Kollabora

OpenSesame

Chais d’Oeuvre

Drupal Commerce use cases

Project: Jan12 - now

Status: out-of beta Sept 12

Founder: Nora Aboutsteit (founded of Burdastyle)

Innovation: Combination of a community, expert editorial content and a full featured eCommerce marketplace.

Based in New York City

Developments fully in-house

Drupal Commerce use cases

Workflow  

User  Generated  Content  

Social  

Products  

Cart  

GamificaDon  

Who’s using

ENTERPRISE McDonald’s France

Matel/USAOPOLY

Royal Mail Group

“HOT START-UPS” Kollabora

OpenSesame

Chais d’Oeuvre

Drupal Commerce use cases

Project: Q3 2011 - now

Status: Production early 2012

Founder: Spin off from eLearning group

Innovation: Full featured eCommerce marketplace (220 vendors / 20k courses).

Based in PORTLAND (Oregon)

PCI  Comliance  

Drupal Commerce use cases

Scalability  

Products  

Search  

Currencies  

Languages  /  Locales  

Faceted  Search  

Who’s using

ENTERPRISE McDonald’s France

Matel/USAOPOLY

Royal Mail Group

“HOT START-UPS” Kollabora

OpenSesame

Chais d’Oeuvre

Drupal Commerce use cases

Project: S1 2012

Status: Private beta with 50 customers

Founder: Manu Peyrondet (Best French Sommelier in 2008) and successful entrepreneurs (Screentonic)

Innovation: Very lean subscription model (3 bottles per month) – expert editorial content, strong community interactions

Based in Paris

Partner (Toulouse based):

Drupal Commerce use cases

GamificaDon  Video  

User  Generated  Content  

Social  

Products  

Shipment  

COMMERCE KICKSTART 2

Commerce Kickstart Features

•  Simplified product entry & order management

•  Advanced Commerce analytics •  Easy to configure discounts •  Secure payment gateways •  Faceted Product Search •  Enhanced Product Marketing (image

zooms, fancy attributes, slideshows)

For Store Managers and Site Builders

Commerce Kickstart Features

For Store Managers and Site Builders

Pre Configured StoreFront Installed at Startup

Ready-to-use administration – full of features to take and manage orders

MOBILE APP

Commerce Kickstart Mobile App

Commerce Kickstart Mobile App

COMMERCE MARKETPLACE

Commerce Marketplace Features

•  Support •  Training •  Add-Ons •  Service offerings from our partners

Commerce Marketplace Benefits

•  Faster and easier to find options that work well with Drupal Commerce

•  Assured quality •  Easier to engage products and

services •  Coming Soon! Direct integration

with Kickstart

Marketplace.CommerceGuys.com

COMMERCE PLATFORM

Commerce Platform Features

•  Cloud based (AWS, Azure, OpenStack…)

•  Completely service oriented •  Fine grained resource

management •  Full, modern stack: PHP, MySQL,

Solr, Redis, Nginx, ESI •  Dedicated IP •  File storage

The Platform

Commerce Platform Features

•  Domain name •  SSL certificate •  Transaction emails •  Web analytics (Jirafe) •  Payment gateway (Skrill, PayLeap) •  Support

CommerceGuys.com/Platform

Critical Services

EVERYTHING TO DRIVE YOUR ONLINE BUSINESS

QUESTIONS & ANSWERS

THANK YOU!