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When Scrum Team doesn’t love own mobile product
Michał Aleksander Design Team Manager at
Pearson English Technologies
A Story…
…based on true experiences
UX DESIGNER
UX RESEARCHER
SCRUM TEAMPRODUCT OWNER
This can happen in every company…
When we can hear: “We’ve got Scrum”
But in fact they are still “Business” prisoners in new kind of teams
CONTROL
Trust me, I know
We need more money
NEED
YOUMy boss wants it
My Roadmap
I have a mortgage
We know what and why TO
WE
JUST DO IT.
THEN SCRUM TEAM MAY NOT BE IN LOVE WITH
OWN PRODUCT
And it’s ready for affair…
HOW CAN WE CHANGE THAT?
THE TEAM NEEDS INFORMATION AND
TRANSPARENCY
THE TEAM NEEDS TO UNDERSTAND WHY THEY DO THEIR JOB.
That’s why every Business Requirement should have an explanation.
Sharing an information is not equal to lose control over product development.
THE TEAM NEEDS TO FOCUS ON VALUE
PRODUCT
Tasks on Jira
Code Review
WHAT
IS NOTCompany WiFi
Sprints
Bounce rate
Business ValueOUR
THIS IS
Users have needs and expectations but they also collect an experience from digital products….
…and no one wants to have bad memories
EVERYONE WANTS TO BE A PRODUCT DESIGNER NOWADAYS.
BUT WE ARE NOT USERS.
WE NEED TO FOCUS ON USERS.
FOCUSING ON SOMETHING DETERMINES WHAT VALUE WE CAN
SEE.
THE TEAM NEEDS TO BE ENGAGED
YOU WILL BE SUPRISED BUT WE HAVE NEVER STOPPED BEING KIDS
AND KIDS WANT TO PLAY AND BE A PART OF A GROUP
The Team should be a part of design workshops.
…and have to speak loud about technical limitations.
THE TEAM NEEDS TO BE TRUSTED
GIVE THEM A SPACE
