Upload
icrossing
View
2.831
Download
1
Tags:
Embed Size (px)
DESCRIPTION
"What's the ROI of Augmented Reality" as presented by Rachel Pasqua, Director, Mobile Strategy, iCrossing, at the Search Engine Strategies Conference in New York on Tuesday, March 23, 2010.
Citation preview
What’s the ROI of AR?Presented by Rachel Pasqua, Director, Mobile Strategy, iCrossing
How Webster’s defines search:
How Webster’s defines “search”
How SEMs define “search”
There are a few search apps that use AR…
…but few examples from big brands!
Esquire’s Augmented
reality issue
So where does augmented reality fit in?
Star Trek Movie
Promos
Most brands are using it for entertainment value.
GE’s Virtual Windmills
Overall, it tends to be a gratuitous use of technology.
Few offer a real benefit to the brand and the user
The USPS Virtual
Box Simulator
???
Is there an ROI for branded
AR?
What are some potential
business models?
More| $$ Coupon $$
Using AR to search for deals and advice
Average customer rating
Sarah's mom: We’ve gone
through several baby monitors
and this model is the best by…
o
Tyrannosaurusmeaning 'tyrant lizard')
from the Greek words
τσραννος (tyrannos,
meaning "tyrant") and
σασρος (sauros,
meaning "lizard") was
a genus of the
theropod dinosaur
more
More
Using AR to search for educational info
o
Tonight at the BellagioCocktails at Caramel
Light menu from 5-7
Call | Reserve
Gogol Bordello @The Bank
Tickets
Using AR to search for local recommendations
Playing now:Scar Tissue
Californication, 1999
Request
Tweet
Tag
Using AR to find time-sensitive info
o
3082 Westbury Drive3 bed, 2 ½ bath
Taxes: $9,000
School District: Bellmore
Broker: Dawn Mellon
```Call | eMail | Text
Using AR to research and gather data
Mobile AR Business Models for Brands
Virtual demos Augmented retail
In situ
Location LayersEnhanced Events
Experiential education
Consumers automatically view how
products perform or function in store
or remotely through a catalog
Lets shoppers gather ratings, special
offers and additional recommendations
on the fly, in-store.
Participants gather and share
information at sporting events,
concerts, amusement parks, etc.
Time sensitive info superimposed
over physical locations – hospitals,
transportation hubs
Virtual classes, lectures, tours for
museums, zoos, historical landmarks
and other public spaces
Offer users a view-to-come of spaces
and places under development –
parks, buildings, roads
Tips for getting started:
Development costs:
$25K – $100K+
Data Sourcing
Proprietary feeds
VS
Crowdsourcing
SEMPO’sEmerging Technologies Committee
For info on membership & activities, please
contact:
Rachel Pasqua, iCrossing
Co-Founder, Co-Chair
Interested in AR & Search? Please join: