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te Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith believe in Museum Websites, I just believe in me.” -John Lennon

What's the Point of a Museum Website?

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Slides from Koven J. Smith's Ignite Smithsonian presentation from April 11, 2011. Certain images in the presentation are courtesy of www.marriedtothesea.com. Video of this presentation is available at http://ustre.am/_WsQO:Hc5. Transcription courtesy of Suse Cairns.

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Page 1: What's the Point of a Museum Website?

“I don’t believe in Museum Websites, I just believe in me.”-John Lennon

Page 2: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

Page 3: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

We are building the most kick-ass Conestoga wagons you’ve ever seen.

Page 4: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

ONLINE COLLEC-TIONS.

Page 5: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

Research?

Page 6: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

"Those pictures on Flickr are all well and good, but you should really see them in person."- James Davis, Tate

Page 7: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

This is the only part of your website that should be explicitly designed to drive traffic to the building.

Page 8: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

Disambiguate the physical visit from the digital experience, completely.

- Marriedtothesea.com

Page 9: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

The new tools make our wagons laughable.

Page 10: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

AGILECONTENTDEVELOP-MENT.

Page 11: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

Limitless content, limitless experience.

(Or for those so inclined, “Infinite Diversity in Infinite Combinations.”)

Page 12: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

Focus on being better enablers, rather than betterproducers.

Page 13: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

Content is not king.

Page 14: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

Answer questions people are actually asking.

(Also marriedtothesea.com)

Page 15: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

Focus solely on making the unique stuff.

Page 16: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

Don’t get bogged down in authorityissues.

Page 17: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

So, um, yeah…But what would the museum website of the frakking future actually look like?

Page 18: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

It would (somehow) be meaningful alongside everything else we do already.

Page 19: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

It would (somehow) be a destination unto itself, as well.

Page 20: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

It would (somehow) be utterly amazing.

Page 21: What's the Point of a Museum Website?

Ignite Smithsonian, April 11, 2011 What’s the Point of a Museum Website? – Koven J. Smith

Thanks!Koven J. Smith• Denver Art Museum•@5easypieces• http://kovenjsmith.com• [email protected]• Monkeys!