What's the Big Deal about Big Data for Humans?

What’s the Big Deal about Big Data for Humans?

Greg ChaseDirector, Product Marketing Pivotal Software@GregChase

Saturday, November 22, 2014

What makes big data big?

What makes big data a big deal?

How is big data affecting the future?

What does this mean for the humans?





Prefix Decimal English word Since Example size

??? 1E+27 OctillionThousdand quadrillion Atoms in the human body

yotta 1E+24 septillion quadrillion 1991 250 Trillion DVDs

zetta 1E+21 sextillion thousand

trillion 1991 1.3 ZB network traffic in 2016

exa 1E+18 quintillion trillion 1975 Data created on internet each day

peta 1E+15 quadrillion thousand billion 1975 CERN creates 1 PB per second

tera 1E+12 trillion billion 1960500 TB new data on Facebook each

day

giga 1000000000 billion thousand

million 1960

mega 1000000 million 1960

kilo 1000

thousand 1795

hecto 100

hundred 1795

deca 10 ten 1795

How big is big data going to get?

https://www.flickr.com/photos/donkeyhotey/15419564612/sizes/l

"Rory Uphold Hella" by Rory Uphold (copyright holder) - Photo is from HelLA, the web series Huffington Post wrote about: http://www.huffingtonpost.com/2014/01/17/only-in-hella_n_4619275.html. Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Rory_Uphold_Hella.jpg#mediaviewer/File:Rory_Uphold_Hella.jpg

2.5 Connected Devices per Human by 2018

Used with permission from Cisco.

What Kinds of Data do We Store in Big Data?

Data in tables – 20%

Things created:• Archives• Documents• Government statistics

Things that happen:• Business transactions

Data not in tables – 80%

Things created:• Images• Video• Audio Files• Social Media• Genomics

Things that happen:• Machine log data• Sensor data

Big data -> Large volumes and complex mixes of data types.





Analyzing big data -> deeper insight and understanding.

How Big Data is Analyzed

• Create common understanding between data sets

Track Common Context

Source: "Edward Snowden-2" by Laura Poitras / Praxis Films - Screenshot of the film Prism by Praxis Films. Licensed under Creative Commons Attribution 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Edward_Snowden-2.jpg#mediaviewer/File:Edward_Snowden-2.jpg

Stephen D. Melkisethian / Foter.com / CC BY-NC-ND



• Discover trends & changes in trend

Look for Changes in Tracked Patterns

Source: https://www.flickr.com/photos/jeepersmedia/12848484223/sizes/l




• Find correlations between data sets

Find Meaning Between Two Data Sets

Source: http://www.malariajournal.com/content/13/1/52




• Find correlations between data sets

• Apply machine learning for higher accuracy predictions

Machine Learning Creates Accurate Predictions

Source: http://ci-lostinvestigation.appspot.com/





The Near Future of Big Data

• We will be relentlessly tracked.

Our mobile devices are geo-spatial sensor platforms

"An assortment of iBeacon from different vendors" by Nonokunono - Several iBeacons were purchased from various vendors. Nexus 5 cellphone was used for picture taking.. Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:An_assortment_of_iBeacon_from_different_vendors.jpg#mediaviewer/File:An_assortment_of_iBeacon_from_different_vendors.jpg



• Others will know us better than we know ourselves.

Other peoples’ interactions with you will be informed by predictive analysis

https://www.flickr.com/photos/luckywhitegirl/5823108050/sizes/l



• Others will know us better than we know ourselves.

• Automatons will take over by being good enough.

Self-driving cars are already safer than human drivers

https://www.flickr.com/photos/markdoliner/7694478124/sizes/l

Computers will soon be better doctors

https://www.flickr.com/photos/atomictaco/12935316785/sizes/l





What will your future with big data to be?

We need a new and honest discussion about: • Ethics and rights • End of 20th century economy• Abundance vs. scarcity

Thank you

Blog: Geekmarketing.biz

Greg ChaseDirector, Product Marketing Pivotal Software@GregChase

Saturday, November 22, 2014

Technology

What's the Big Deal about Big Data for Humans?