What’s After MakerSpacesBRIAN PICHMAN | DIRECTOR OF STRATEGIC INNOVATION – EVOLVE PROJECT

What is “not making”

Things Not To Do With Your Space

Do not have things locked up and stored awayHow will anyone know of the

AWESOME things you have? Instead, set up demo areas and

have your space’s content out and in use Have a staff member actually

playing and using the space instead of patrolling it

What is “making”

Public Service Announcement

Coding is the gateway to the future

Tools To Learn to Code

Ozobot Programmable robot that

learns by drawing

Hopscotch Free App to code activities on

iPad

Hummingbird / Finch Code Robots using Scratch

Arduino Boards Can design some impressive

wearables through code

You are making if you are doing this:

True Maker Spaces

Find Your Local Maker Space:https://wiki.hackerspaces.org/

Space Lab, Mokena, IL

Pumping Station: One – Chicago, IL

HackMiami / CircuitCellar

A Space Can Have These Items:

A Space Can Have These Items: Needs People

People: YOU

Be A Risk TakerBe A Rule Breaker

(Within reason)

Have PassionHave Drive

People- Staff

Have motivated and positive staff Staff members who want to do more than just

“check in and out books”

Skill Assessment Staff members all have unique skills / hobbies

Create badges / shirts that help identify the staff members with those specific skills

People- Community

You probably know the needs of your patrons But do you know the skills of your patrons?

Identify which patrons have which skills You will be very surprised how willing they are to

help start a new program at your library!

Give Volunteers things they can be proud of.

Things Community Can Teach In Your Space

Fishing Cooking Boat Building Building Computers Circuits Robotics 3D Design / Animation

The Sciences (Physics, Biology, Chemistry…ie experiments)

CodingWebsitesApplications

Couponing!

The Art of Asking

Amanda Palmer

http://www.ted.com/talks/amanda_palmer_the_art_of_asking

“Don't make people pay for music, says Amanda Palmer: Let them. In a passionate talk that begins in her days as a street performer (drop a dollar in the hat for the Eight-Foot Bride!), she examines the new relationship between artist and fan.” – TED Talks

So What Is Next

The Next ….

What if you made your library a:Startup Hub?An Idea CenterA Place to Beta Test

Use the tools in your makerspaceBut first…get those people in

A Change of Focus – Business Decisions

How Does Your Library Stand Out?

What is your style?

What are your values?

What are your skills / attributes?

Get People to Work WITH You

Exposure We have more control over books than Barnes and Nobles plus Borders combined.

Explain the amount of patrons your library sees weekly

Delivered Content Companies spend a lot of money (from paying an employee) to deliver their

content (product or service) to their prospective buyers. Libraries can deliver content, as it is our job to our community.

We also support all of our delivered content

Community Support / Charity Companies are often required to “give-back” to communities

Offer press releases, naming of chairs/rooms, etc.

Harris Interactive (2007 Survey)

PURCHASING BOOKS, CDS AND DVDS

Whether young or old, people purchase from a retailer something after they’ve checked out it of the local library. Two in five adults and 36% of youth have purchased a book (hard

cover or soft cover) after checking it out from the local library.

One in five adults and youth (22% and 20% respectively) have purchased CDs after checking them out

22% of adults and one-quarter (25%) of youth have purchased DVDs after checking them out.

Build Relationships (Out Reach)

Meet vendors/companies for breakfast/lunch/dinner. Talk to them about your Brand and Pitches

Share ideas and visions Brainstorm and collaborate

Become friends with your vendors/companies. Go to events in town and display you are from the library Get involved in your community.

Work Up Organizational Charts

Social Media Marketing

Networking Meeting new people who you won’t ordinarily meet (outside of the

people you know personally)

Sharing of ideas and concerns Collaboration and engagement

A strong network is needed to build ideas You need people who support and love what you do. Your closely nit

group of friends/family isn’t enough

Social Media is a way to develop relationships

LinkedIn is especially popular among college graduates and internet users in higher income households

Facebook also has high levels of engagement among its users: 63% of Facebook users visit the site at least once a day, with 40% doing so multiple times throughout the day

Analytics

Followerwonk.com

Analytics

Commun.it

Scheduling Posts

Schedule posts with articles during peak times

Klout.Com – Will also post to

LinkedIn

LinkedIn

A great place to write longer articles and have them shared in your network:

One of my post was not successful.

If someone where to like my post, I wouldexpand my social influence to the next circle (So those people’s connections)

If one of their connections engaged my updateI would expand to the third circle. That is my goal

LinkedIn Tips

Like and share posts Be part of groups and be an active member

If you are doing a project that requires some coding, talk about that the current roadblock and see if you can get others to help when your stumped.

Write recommendations and endorse others. Be sure to have both your personal profile completely filled

and your company profile accurate and complete.

Controlling Your Image

Brandyourself.com

Surveys

On the spot feedback

NPS

Promoters (score 9-10) are loyal enthusiasts who will keep referring others, fueling growth.

Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.

Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

To calculate your company’s NPS, take the percentage of customers who are Promoters and subtract the percentage who are Detractors.

Important Question

Asking “Would You Recommend XYZ” is the key question. After getting the scores, there must be a process in place to drive

improvements and provide follow ups. The most successful companies using Net Promoter build out a

complete operational model with NPS as its centerpiece. Real breakthroughs in performance are achieved only when companies move from a research model to an operational model embedded in their company culture.

Top Brands from 2013

Airlines = Southwest at 66%

Auto Insurance = USAA at 76%

Banking = USAA at 78%

Brokerage & Investments = Vanguard at 56%

Cable & Satellite TV = Verizon at 32%

Cellular Phone Service = Tracfone at 39%

Computer Hardware = 32%; Apple = 72%

Credit Cards = 9%; American Express = 41%

Department, Wholesale and Specialty Stores = Costco at 78% 

Grocery and Supermarkets = Trader Joe's at 63%

Health Insurance = Kaiser at 35%

Homeowners Insurance = USAA at 80%

Hotel = Marriott at 62%

Internet Service = Brighthouse Networks at 29%

Laptop Computers = Apple at 76%

Online Entertainment = Netflix at 50%

Online Search and Information = 43%; Google = 53%

Online Services = Amazon at 69%

Smartphones = Apple at 70%

Software and Apps = TurboTax at 54%

Tablet Computers = Apple at 65%

Travel Websites = TripAdvisor at 36%

Eliminate the deadweight

Not All Ideas Are Good Run Reports on:

Database Usage Specific Book Collections Outdated Programs

Use that money to further develop your spaces

We Now Reached Our Audience

Librarians, prepare to help!Check PatentsHelp with Filing Business Docs (Reference Section)Get the community involved with crowdfunding an

idea

Library Development Needs:

New WebsiteE-Content Delivery SystemEfficient ILSCommunity Based Social Site

Crowd-Source Funding

People across the world group together to fund new projects and ideas

People are encouraged to donate by either the attractive name or “awards” based off the amount they donate.

Platforms

Citizinvestor: crowdfunding platform for municipalities and has a library section

Dragon Innovation: combines crowdfunding with manufacturing support

Selfstarter: an open source solution to crowdfunding platform. Allows you to brand your own campaign page.

Kickstarter, Indiegogo: popular crowdfunding platforms

What is Needed ?

A Business PlanA “Brand”A Completed WebsiteSocial Media Presence / NetworkVideos and Graphics

Case Study

http://momentlens.co/momentist/2014/04/09/how-we-raised-450k-on-kickstarter/

When To Crowdfund

Crowdfunding IS NOT freeThere are costs involved and tasks to do BEFORE

launching a campaign to get successfully fundedPrototypingMarketingBusiness Plan Development

There is a tremendous amount of effort behind the scenes including PR, marketing, and advertising.

Dan Shapirohttp://www.danshapiro.com/blog/

“IF YOU PLAN TO MAKE THIS PRODUCT REGARDLESS OF THE RESULTS OF YOUR CAMPAIGN THEN JUST RUN PRE-ORDERS ON YOUR OWN WEBSITE AND USE THE TIME AS A WAY TO BUILD INITIAL CUSTOMER DEMAND. THE POSITIVE IS YOU CAN FOCUS ALL OF YOUR EFFORTS TO DRIVING YOUR OWN WEBSITE TRAFFIC, WHILE USING ADVERTISING TO OPTIMIZE THE FUNNEL.”

Creating the Campaign

Inspiration The video should be inspiring and get people excited about the product

Describe the Who and Why http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action Simon Sinek

What is the product Be clear and concise. People don’t want to read lengthy paragraphs about what the

product is.

How did they get here? Give people a story, how did the idea come to be, what needs did it fill, what

challenges and obstacles have you already overcome .

Your Campaign Video

This is super, super, super, important. This will be the greatest expense and one of the most time consuming

processes Consider

Music

Film (background scenery matters)

Some awesome photos to overlay the message

Conveying Your Message

What is needed?

Drive traffic to the crowdsourcing page and website.

Organizing The “Meat And Potatoes”

Layout of Campaign is Crucial Intro

Show the who, what, and why

Logos!

Inspire others to help What makes it unique and

amazing Features of product

Get more detailed and explain the specs

Team People sell. Show them the awesome

team. Personalize the mission.

Timeline People want to know existing

accomplishments,

Backer Levels Explain the various backer levels

Pre-Launch

Identify Influencers In The Industry Reach out to them. Share the pre-crowdsourcing plan. Share the

videos. Share social media. Share the site.

Friends and Family Send updates every so often before go live date. They need to be

the first backers

Press Build a press page on your website that houses your logos,

graphics, videos, social media accounts. Get the press excited about your product pre-launch

Big Ideas

Building A Business

Use the space to incubate businesses and ideas

Creating Challenges

Use your own developmental projects (as in Software or Web Solutions) and have the makerspace help (coding)

Use the makerspace to market your programs and events (graphics / video / 3D Design)

Identify a problem in the community and have the space spearhead a solution (collaboration)

Start Up Weekend

http://startupweekend.org/ “No Talk, All Action.

Launch a startup in 54 hours”

Makerfaire

Your Library should be on the pulse of any local MakerFaire, and be participating:http://librarymakerfest.org/ June 18th

Websites to help

InstructablesMake it @ Your library:

http://makeitatyourlibrary.org/

NASA Collaboration

Work with scientists, astronauts, and more to co-develop ideas

Questions?

Brian PichmanTwitter: @BPichmanEmail: bpichman@evolveproject.org

Sides will be posted on:Slideshare.net/bpichman