Embed Size (px)
Citation preview
What is the difference between SEO and PPC?
www.wsifirmawsieci.pl
From where do Clients know about you?
Why to promote yourself in search engines?
Almost 100% of Internet users use
search engines and 54%of them compare offers
using them Effective channel for gaining new customers
Searching opinions about products on the Internet and making
decisions based on the information from the
Internet
ZMOT New stage preceding product
purchase
Cost to gain potential customer through
Internet is about 60% lower than using
traditional methods Low price
to reach thecustomer
Activities aimed only at customers
interestedin your product/service
Advertising only in
response to Internet user
needs
First Moment of Truth
Second Moment of Truth
Purchasing decision based on product
information obtainedat store
Decision to repurchase based on previous experience
A new stage preceding product purchase
Stimulus
Purchasing decision based on information found on Internet
sou
rce:
htt
p:/
/ww
w.z
ero
mo
men
toft
ruth
.co
m
How to promote yourself in search engines?
Search engine marketing is one of the most popular methods of promotion in the Internet
SEO
37 % of online advertisingbudget in 2012
PPC
18% of online advertisingbudget in 2012
What is SEO?
Search Engine Optimization = SEO
SEO helps companiesrank high in the organic
search results forselected keywords
What is PPC?
PPC = Pay-per-Click = Advertising in Google== Google AdWords = Sponsored Links
PPC is an activity that allows companies
promoting services and products in
sponsored ads sectionfor selected keywords
What is the difference?
SEO PPC
TIMEslow, gradual generation of website
traffic
short - term (rapid generation of website
traffic)
AIM online presence promotion of given action at given
moment
TERMINATION
OF ACTIONSwebsite traffic decreases gradually immediate decrease od website traffic
COMPLEXITY complex process relatively easy actions
PRICE various ways of calculating the pricecost per click (or 1 000 clicks) – effective
way of budget controlling
The position in organic searching and Google
Places (SEO)%
1 27.1
2 11.7
3 8.7
4 5.1
5 4.0
6 4.1
7 4.1
8 3.2
9 2.8
10 3.6
The position in sponsored links (PPC)
%
1 7.4
2 3.4
3 1.1
4 .3
5 2.6
6 .9
7 1.7
8 .4
9 .1
10 .4
How many clicks can you expect?
CONTACT US TO HELP YOUR BUSINESS!
Mateusz Wisła
Online Marketing Consultant Tel: +48 502 367 660 E-mail: [email protected]
WSI Firma w Sieci
tel. +48 22 219 54 50fax +48 22 303 22 02www: www.wsifirmawsieci.plblog: blog.wsifirmawsieci.pl
