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RedEye Chicago Jane Hirt [email protected]

What do Millennials want in their news media anyway?

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Jane Hirt, Managing Editor, Chicago Tribune: The Talk: What do Millennials want in their news media anyway? And how has RedEye been able to turn a dead-tree medium into such a dramatic success with Chicago's electronic, mobile generation? Tribune managing editor Jane Hirt, formerly the founding editor of RedEye, reveals editorial lessons learned and the challenges that lie ahead.

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Page 1: What do Millennials want in their news media anyway?

RedEyeChicago

Jane [email protected]

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Born: Oct. 2002

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2006

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20072007

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Pop culture

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Commuters

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Brevity and utility

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Socially active

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Geek culture

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Gay community

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Bold visuals

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Convenient and FREE

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RedEye Mobile Push

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RedEye Mobile Push

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RedEye Mobile Push

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RedEye Mobile Push

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RedEye Mobile Push

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The future• Whatever our target audience wants

• Wherever they want it

• Whenever they want it

• However they want it

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TheMash