WELCOMETo the world of changing

SERP & Its future

What are SERP all about

l The page on which results of our custom search is shown byl Google are called SERPl It has many parts like organic & paid results,knowledge graph, etcl It has always been the first source of any landing page.

SERP Flashback

l SERP has changed by many means in the course of time

l Number of results per page, underlines to the links & length of entries l are some of the l changes that came by

l Since the changes are totally unpredictable but still have affected the search l results a lot.

l We will try to predict it's course for the next year and coming future.

Knowledge graph will play a dominant role

l It is a result tab on the right hand side of the SERP, shown by the l red arrowl It is a form of enhanced search result shown by Google by gatheringl information from various sourcesl In 2016 & years to come it will be a major component of the SERP

Social results will show up more often

l Google came up with an alliance l with Facebook and Twitter

l It is greatly depended on theml for search results

l In near future Google can sign up morel deals with social media platforms

l It is quiet possible that all the trending l queries will follow up with tweets and social l media posts

Orthodox listings will decline

As a result of higher amount of presence of knowledge Graph and social media post, the traditional organic listing will eventually fall.

This will increase the competition in the SEO community

The visibility of the traditional listing will also decrease

The SERP will "App"-ify

l Google can come up with a plan to index l smart phone apps as it does for websites

l Real soon a popular topic will have l related App search results attached to it

l The wearable technology and Apps are l gradually becoming more dominantl Apps have a booming future from the l SEO perspective

A fainter line between digital information & objective reality

l Google can alter real location of a personl to mold its display and search results

l It can transform SERP with reference to l the weather and distance of the customer

l Local pages and local presence of a website will be preferred over others

Conclusionl We have to be more serious about social media, l and have to increase our presence over there.

l We can advise our client to develop an App for their businesses, l it is going to be very crucial in the future

l Stop devoting too much on individual keyword rankings,l don't use anchor text for particular keywords it doesn't fit for a real back link

l Introduce review posting and commenting sections in the websites, l so that we can generate back links from the same

Conclusion (contd.)

l Participate in various SEO competitions to get listed in news sitesl or other high ranked sitesl Real back links are becoming more important, so try to make morel references and sources in the industryl Content uniqueness should not be checked word by word rather it l ought to have a unique idea. That means plagiarism of idea ofl content will not be allowed anymore.

Thank you !!

Ladies & Gentlemen

For all your

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