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© 2007 [email protected]
MediaConvergence
• Convergence is the coming together of computing, telecommunications, and media in a digital environment. (Pavlik, 2004)
© 2007 [email protected]
Convergence
Implications(1)
The content of communication
• Hyperlinks - Nonlinear - Interactive
• Dynamic
• Rapid
• Global
© 2007 [email protected]
Convergence
Implications(2)
The relationships between media organizations and their publics
• Increased media consumption
• Active media production and distribution
© 2007 [email protected]
Convergence
Implications(2)
The relationships between media organizations and their publics (cont.)
• Distribution alters the balance of powers :
All users have equal abilities to store, send, and accept information and communications from other users
© 2007 [email protected]
Diaspora Project / Anti FacebookThe privacy aware, personally controlled, do-it-all, open source social network.
© 2007 [email protected]
Convergence
Implications(4)
The structure of communication organizations
• Social, Political and Economic Pressures
• Concentration of Media Ownership
© 2007 [email protected]
MediaConvergenceTutorial
• Work in a group of two• Join TwitPic• Learn how to upload photos to TwitPic
from your mobile phone• Interview one of lecturers from other
faculties, about the benefit of media convergence to enhance their career.
• Take their pictures, and upload to your TwitPic account
• Make a report about the interview in your blog
• Link your article to www.lemonjuz.com
© 2007 [email protected]
Proposal Presentation
• Company Profile
• Recent Condition– Listen ( are there any community / brand
monitoring?)– Participation in the Groundswell– Branchmarking
• Competitor• Case studies
• User Personas / Target Audience
• The Plan
© 2007 [email protected]
Proposal Presentation (35%)
• First presentation: 21/22 September 2010• Second presentation: 28/29 September 2010• 15 minutes presentation (each team member
has to present something! )• 5 minutes discussions• Evaluation :
• Presentation: 10% • Strategies : 10%• Creativity : 10%• Participation : 5%
