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Youtube, How to‟s & DIY
Web video
1. & 3. semester int MULspring 2012
+PhotoSharing
“It lets you know who‟s gone where with whom, what the vacation was like, how much the baby grew today, all as it‟s happening…
And most dramatically, Flickr gives you a window into things that you might otherwise never see, from the perspective of people that you might otherwise never encounter”
(Butterfield, 2006)
+1.728.000 minutes pr day (2009)
+493,714 videos/day (2009)
+Disruptive Media
+Features
PLAYBACK IN BROWSERS
• UPLOAD UP TO 15
MINUTES/2 GB
• H.264/MPEG-4 AVC format,
with stereo AAC audio
• CONTENT ACCESSIBILITY
(EMBED)
+Journalist John Stossel on ABC (US)
Network‟s 20/20
“Do you like watching kids doing stupid and reckless things?
Animals doing cute things?
Beauty queens falling down?
Or a thousand prisoners dancing to the music of Thriller?
It‟s all on youtube”
+Culture
Pop culture
Folk culture
Mass Commercial Culture
DIY Ideology
Techno Culture
Fan Production
Community Participation
+Amateur/Professional
+Promotional PlatformRevenue sharing deals with big broadcast companies
+“Read-only” to “Read and write”EX. “Clip & Quoting” from Commercial programs
„Citizen Journalist Model”
+MUSIC VIDEO
“…music plays a central
role for posmodern
identity formation,
its significance and
usefulness coming from
its dual status as a
marker of individualism
and a signifier of groups
participation:
(Frith 1996:16-17)
+Types of Videos
short films, fan vids, mash ups, anime
music video, instructional videogame,
walk through machinima, vlog - entries,
informational content, music videos,
informal learning and self education
User generated
+V-LOG
Web cam culture
Personal blogging
Testimonials
Confessional Culture
Observation of everyday life
Speciality: rapid editing &
snappy performance
+User generated music videoes:
Mary & Mary
+
LEAD USERS/ YOU TUBERS AND
THE PARTICIPATION GAP
WHAT CAN YOU DO?
QUOTING, FAVOURITING, COMMENTING, RESPONDING,
SHARING, SUBSCRIBING, VIEWING…
+Participatory Culture
Who gets to speak?
Who gets attention?
Rewards/compensation for creativity and work
Expertice
Authority
+DIY Ideology
GARAGE CINEMA
DO IT YOURSELF NEWSROOM
BEDROOM TELEVISION NETWORKS
+DIY Ideology
“Modern cyber culture can trace its roots
back to the cultural practices of the cyber
culture of the 60‟ies, including people‟s radio,
early video activism, underground
newspapers and comics, all efforts to deploy
low cost media tools and practices toward
alternative ends. Many early netizens
explicitly embraced the value of participatory
culture”. (Turner, 2006)
+Sadie Benning (1990)
+V-LOGS
“In these quiet moments of communication facilitated via, but
not contained within, the video blog as „text‟, Lange sees hope
for an enrichment of public discourse: by being vulnerable and
sharing intimate moments and choices it is possible to promote
increased public discourse about formerly uncomfortable,
distasteful or difficult topics in ways that other media and other
methods have not.”
(Lange, 2007c,n.p.)
+DIY MOVEMENT
Historically sought to get production
equipment into the hands of groups
who are under-represented in the
commercial mainstream so that they
can get their stories out and have their
voice heard.
+Convergence Culture
Complex interactions and
collaborations between
corporate and grassroot media
Jenkins, 2006
http://www.henryjenkins.org/
+DIGITAL LITERACY
DIY: DO IT YOURSELF
DIWO: DO IT WITH OTHERS
+ PLATO
“THOSE WHO TELL
STORIES RULE THE
SOCIETY”
+SHARING KNOWLEDGEINFORMAL LEARNING AND SELF EDUCATION
Geriatric1927
+How to….Cook
+Presentation of assignment
Create teams & roles
Research & Brainstorms (photoshoots)
Title, theme, concept
Visual style/Music
http://creativecommons.org/legalmusicforvideos
iMovie:
http://support.apple.com/videos/#iMovie%20%2711
Equipment
+References
Burgess, Jean & Joshua Green: YouTube, 2009. Polity Books.
Youtube best videos:
http://www.time.com/time/specials/packages/completelist/0,295
69,1974961,00.html
Youtube: http://www.youtube.com
Netfilmmakers – netgallery for netfilm & netvideo
