Website Management Learning Path

- Create Terms and conditions (Terms of Service) to designate a set of rules that individuals must agree with

- Always use cookies and ask for permission- Use Google Optimize for A/B testing- Submit site to blog aggregators (with caution!)- Create a page to ask for ideas, solve a problem, share,

vote, or discuss- Use a blog- Add a live chat for customer support- Use niche sites to build your 1st audience- Use targeted content

- Error pages: joke, secret, quote, info, coupon, additional post

- Look at what clients are doing not at what they are saying

- Add FAQ/glossary/community/forum pages- Employ the use of the F-shaped design pattern

(the important information on the left side of the page and the supporting materials on the right)

- Write a clear and fair Return Policy- Contact info should be placed at the bottom of

every page

CRO

⊡ Update design⊡ Add reviews⊡ Change the text, colors, and size of buttons/content⊡ Improve value proposition⊡ Test pricing page⊡ Add live chat, security seals, Google Site Search⊡ Prove authenticity with social proof⊡ Eliminate useless fields⊡ Offer large product pictures⊡ Offer clear and simple navigation⊡ Make contact details, customer service hours, and payment

methods visible⊡ Offer different versions of the same product, find new niches to

increase sales

*CRO = conversion rate optimization

Localization

⊡ Change and adapt: app name, help page, videos, fonts, colors, dates, currencies, measuring units, addresses, phone numbers, spacing, capitalization

⊡ Use consistent terminology accordingly⊡ Manage the length of the translated text⊡ Images should not be left in English⊡ Mirrored interface for foreign languages (such as

Hebrew)

Security

⊡ Encrypt communications, hardware⊡ Get an SSL certification⊡ Update software frequently⊡ Be mindful of where you post your content⊡ Ask for rights when using a photo or piece of

information⊡ Use Google’s Project Shield to protect yourself from

DDoS attacks (particularly if you are a news website, human rights advocate, or if you are involved in political elections)

About Page

⊡Should be about your client⊡Use icons to showcase features, CTAs,

photos of your office/team/work/products

⊡Don’t use copyrighted pictures⊡Use it to capture leads/emails

“Test! Test! Test!