Website Elements Which Blocks Your Conversions

The design of your website always leaves an

impression on the user. The first impression of

the design, the time taken to make it and the

communication it makes with the right

things- all these affect your conversions. It

may surprise you to know that the time taken

by a website to make its first impression is

just. 05 seconds. Talking about the

competition between some sites, when their

logo is removed from the header, they appear

so similar. They are similar to such an extent.

This is done mainly because of 2 reasons:

Instead of building a distinct identity, the

internal conversation about the aesthetics

rolls down into one about features. The

aftermath is those features are adopted

which “look like they’re working”. During the

release of a new website, it is hardly

noticed any anyone that it may be a copy of

a major competitive website. The Zaltman

Metaphor Elicitation Technique can help you if

you want some distinction added to your

visual communication.

There are 6 important factors that help your site to build trust with an

eCommerce company, which are found by Cheskin Research & Studio

Archetype:

According to a research, the users won’t be interested in exploring your

site deeper if the first impression was not that influencing. If you want

your website to stand out from the crowd, you need to have something

special the buyers can buy.

Brand

Navigation

Fulfillment

Presentation

Up-to-date technology

Security logos

There are two easy ways to make a better first

impression:

Based on various people, you need to direct

them to their appropriate pages. Google

Webmaster Tools can be used if you sell

gender specific products, for instance. Also

check the report of landing pages in Google

Analytics.

Your navigation system needs to be focused

on heavily as they are the most frequently

viewed areas on your site. Buyers who want

to buy any item from your website want

“professional design” of your website and it

must also contain popular brands and also

contact information.

How fast that first impression is made?

First impression, alongwith design is also

about how fast your site loads. From a

survey, it is found that the user can get

influenced by a competitor over you by a

loading delay of 250 milliseconds. They

expect to be loaded in less than 2 seconds.

Most of them will leave your site isolated if it

takes more time. This greatly affects the

business metric.

Check out the “Page Timing” report of Google

Analytics to see the pages that could be

benefitted from page speed optimization.

To minimize the page speed, just follow the below steps:

Reduce the image file size by image compression without affecting the

quality. There are plenty of tools available that can help you compress the

images without compromising with its quality.

Manage your JavaScript by utilizing a Tag Manager. While the visitor is

browsing, each service is called upon to load as soon as they are ready

instead of requesting every single service for loading. Conversion rates

can be increased by 7% by increasing the loading speed just by 1 second,

a study says.

The cache the browser contains must be taken advantage of by storing

them on the hard drive and thereby reducing the loading speed on the

visitors’ navigation. It is eminent to have a distinguished web design

rather than a copy of a major, competitor.

Interested To know More About?

Outsource Web Entwicklung

Web Entwicklung Spezialist

Responsive design spezialist

802 Iskon Atria 2, Gotri Road,

Baroda, Gujarat, India.

http://heliossolutions.ch info@heliossolutions.in

+91 265 653 5602 +91 98250 96949

+49 89954 57230

+31 222788105

+1 585 310 3829

Germany

USA

Netherlands

India

802 Iskon Atria 2,Gotri Road,Baroda.

Gujarat,India.

http://heliossolutions.de

info@heliossolutions.in

+91 265 653 5602 +91 98250 96949

+49 89954 57230

+31 222788105

+1 585 310 3829

+ 41 79 791 59 56Route du Village 4, CH-1066 Epalinges,

Switzerland