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Panasofts: a company for IT solutions
Great proficiency in Web Design, Web Development, Ecommerce solutions, IPhone Application Development, Facebook Development, Online Branding, Twitter Application Development, Social Media Strategy and so on.
Skilled and experienced web designers are working together to create unique and attractive websites to accomplish client requirements from the design point of view.
Experience of years in web designing and development of websites for customers within given stipulated time period.
Perfect combination of quality and commitment. Multifaceted experience in core competencies and web proficiency.
Provide best web solution tailored to meet customer specific requirements within minimum turnaround time depending upon complexity of the project.
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Company Profile
strategy & creative environment
single minded proposi
tion
competitive
insights
consumer
insights
strong
processes technology
expertise
focu
s on
quali
ty
global market
perspective
the application of our methodology key strengths
and processes resulting in the most effective strategies and
creative environments for a brand in the digital space
Quality Policy
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core services
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Business Website Design
E-Commerce Website Design
Website Re-Design
Graphic Design
PSD Conversion
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Website Designing
Business Website Design
• Small business website marketing... why should you bother?They’ll find you sooner or later anyway. Right? Wrong!!
• Small business website marketing...– Get it wrong... It will break your business– Get it right... You will succeed beyond belief!
» The 3 Lies...
– All you have to do is build a snazzy website and the customers will all come rushing in.
– Basic (i.e. ugly, cheap) websites don’t make good money for the owners
– You need to hire an experience web designer to build your website, otherwise it won’t work.
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ecommerce Website Design
• Ecommerce website design - Your Retail Store @ Panasofts
• Sell Online
– Security… Add security and show it on website
– Navigate... Make your website easy for user to navigate
– Branding… Add familiar Logos and color combination for branding
and building confidence from your user prospective.
– Gateway… Offer all payment gateway options
– Showcase… Show your products in their best light
– Crawlable… Consider all of your customers. Some of your biggest
customer is search engines.
– Contact… Store name, Location and Contact information are all
important.
– Usability... Make Checkout Fast : Should have one page checkout
and easy customer account creation.
– Testimonials… Think about your website as your customer will
experience it. Do whatever you need to do to help them feel confident
about shopping with your business online.
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Website Re-Design
• Why do you have a business website?
• The Wrong reasons for a redesign– We have a new corporate look and feel– I am tired of old website– Its been 12 months since the last redesign– The design department wants to – The CEO wants to do it
• The Right reasons for a redesign– Get found by most prospects– Convert more prospects into lead and customers– ‘Branding’ might be a good reason… if it will drive the
goal above.
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• Audit your website then protect your key assets.– Avoid Website redesign pitfalls– Website Assets >> Content– Website Assets >> Links– Website Assets >> Keyword Rank– Website Assets >> Conversion Tools
Tips for a successful Website Re-Design Process• Spend resources on creating content, more than
beautiful design.– Create great content by blogging– Track your conversion rate– Avoid paralysis by Analysis– Make it easy to measure results
Graphic Design
• What does a Graphic Designer do?
• Keeping mind while make online presence– What is the objective of the communication– What need to be said first and then next and then after that?– How do you want the eye to flow through the page?– What is the tone of voice?– Who are you speaking to?– Design should communicate with end user.– Establishing the public face of a company through branding
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• Good Design defined– Make it easy to read– Make it easy to find– Make it visually attractive– Give your page hierarchy– Sketch first– Keep it simple– Use white space– Use a grid
Tips for better design
– Respect the reader’s time– Tell a story through design– Have fun– Look at what others are doing– A photo is not always the answer– A ‘Story’ is not always the answer– Know your design programs– Plan ahead
PSD Conversion
• PSD to HTML Services, What they are all about
• Market Specific production model has crystallized to provide the main benefits– Fast– Clean W3C Valid HTML and CSS– Hand-Coded XHTML Strict-Markup– SEO Semantic Coding– Short hand optimized CSS– Code Commenting– Cost-effective
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• Html/css
– PSD to HTML– PSD to xHTML– PSD to Wordpress– PSD to Joomla
PSD Conversion Service Availability
• E-Commerce
– PSD to X-Cart– PSD to Prestashop– PSD to Magento– PSD to Zencart– PSD to OSCommerce
– PSD to Drupal– PSD to MODX– PSD to Shopify– PSD to VBulletin
E-Commerce Development
Web Application Development
Social Networking Application
CMS Development
Open Source Development
Custom Application Development
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Website Development
E-Commerce Website Development
• An effective way to actuate your business
• Why E-Commerce development is required?– Buying and selling transactions for B2B– Use for media reaching email and fax– Generating online advertising– Quick process to put over service in the market– Online payment service provide to customers– To create unique stores that target specific customers as well as
for your internal staff members.– For B2C Customers
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• More than a decade of experience• Developed E-Commerce Portals• M-Commerce Applications• E-Business Consulting & Transformation• Enterprise Application Integration• Custom Auctions• Implementation and Customization of open
source shopping cart.
E-Commerce Application @ Panasofts
• ASP.NET• ASP• PHP• JAVA• Flash/ Flex• MS Commerce Server
Technical Expertise
• OPEN SOURCE– X-CART– Os commerce– Zen Cart– Virtue Mart– Shopify
Facebook Applications
Mobile Applications
API Development
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Web Application Development
Social Networking Application
• Social Networking Trends– Aware
• Searching and Browsing– Interested
• Recommendations & Persuasion• Reinforcement & sacrification
– Engaged• Usage & Value Creation• Value Recognition & Self Expression
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CMS Development
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Search Engine Optimization
Search Engine Marketing
Paid Advertisement – PPC
Social Media Marketing
Local Search Optimization
Link Building
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Internet Marketing
phase 1: analysis
business analysis
goal assessment
analyze existing promotional activities
competitive analysis
keyword research & analysis
optimisation plan
phase 2: optimisation
site optimisation
quality check analytics set up
site submission, directory submissions
link popularity campaign
phase 3: maintenance
analytics (regular monitoring)
link popularity campaign
monthly reporting
site monitoring & maintenance
Search Engine Optimization Process
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seo - effective vehicle to enhance brand presence
seo - cost-effective advertising a.k.a Clear and measurable ROI
Relevant Traffic
(Consumer
behavior)
Good conversion rate(Strateg
y)
Sales /
Leads
PPC benefits
Targeted
Affordable
Controllable
Responsive
Accountable
Cost Effective
search engine optimisation
pay-per-click advertising
campaigns with day-parting enabled day-parting allows us to show ads when people
are more likely to buy and helps achieve the following,
daily budget control reduced cost-per-lead increased RoI
content targeting & site targeting campaign on the Google content network
search engine(s) GOOGLE, YAHOO, MSN, LOCAL SEARCH
ENGINES
Search Engine Marketing Process
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PPC Process
SEO PPC
True Searc
h Marketing
Can be more readily
launched
Highly Quantifiable &
Traceable
Landing page optimization can be more readily used to improve
conversion.
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Social Media Marketing
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Reach Us
Panasofts Solutions Pvt. Ltd
5/719, 102, Vaishali, Ghaziabad, Uttar Pradesh - 201010, India
Email: [email protected] , [email protected]
Skype: [email protected] , [email protected]
Gtalk: [email protected]
MSN: sanjeevemails
Facebook: http://www.facebook.com/Panasofts
Linkedin : http://www.linkedin.com/company/Panasofts-solutions-pvt.-ltd.
Twitter: http://twitter.com/Panasofts
Website: http://panasofts.com
Call us: +91-8800 363 87621
THANKS
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