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Weblogging: A study of social computing and its impact on
organization
Presenter: Han-Ming Jeffrey ChenInstructor: Dr. Pi-Ying Teresa Hsu
Date: Apr. 20, 2009
2
Kwai, R. & Wagner, C. (2008). Weblogging: A study of social computing and its impact on organizations. Decision Support Systems, 45, 242-250.
Content
3
Literature review
Introduction
Methodology
Result & Conclusion
Reflection
Introduction
4
A recent survey from the Gallup Poll organization reported that 20% of the respondents participated in blogging activities and 28% of them were aged 18–29.
(from: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1001957922)
Introduction
5
The most commonly used social networking technologies are discussion boards, real time chat, P2P newsgroups, and listservs.
(Lee, Vogel, & Limayem, 2002)
Introduction
6
Social computing is defined as any type
of computing application that serves as an
intermediary or a focus for a social relation.
(Schuler, 1994)
Literature Review
7
Background on weblogging
Popular weblog technology feature
Background on weblogging
8
The term weblog was first coined by John Barger in December 1997.
(Bausch, Haughey, & Hourihan, 2002)
Three generations of weblog
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First Generation
first-person diaries, with the focus of being a “log of the Web”
Second Generation
more between weblog communication features, including the important “permalink” (permanent URL to each individual weblog entry).
Three Generation
application blogs, which provide practical applications for the webloggers to use
(Du & Wagner, 2006)
Popular weblog technology feature
10
Bulletin a broadcasting feature for disseminating messages to community members
Commentaryallowing community members to add comments on other weblogs
Eprop show how good a weblog is by other webloggers
Permalinka permanent URL to each individualweblog entry
Popular weblog technology feature
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Skin/Schemepredefining templates for webloggers to design their websites
Syndicationallowing webloggers be notified when their interested weblogs are updated
Metro/Bloging/
Community
groups of webloggers in same geographical region or with a shared interest to interact together
Methodology
12
33 college students
20-22(all but two were young adults)
Different universities in Hong Kong (a Chinese speaking city)
Individual interviewby Hourglass Approach
Around 30 minutes
Participant
Age
Place
Method
Period
Result
13
Characteristics of different user types
Habitual(enthusiastic
)
Blogging lurker
Active Personal
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Habitual Active Personal Blogging luker
Frequency Several times a day
Once daily Once daily Not fixed
Duration Hours per day Around 1hour per day
Depends on own needs
Not fixed
Peer influence
High High Low Unknown
Group belonging
Strong Strong Weak/none Unknown
Preferred tools
•Community building•Journal writing
•Community building•Journal writing
•Journal writing•Content management
None
15
Users Technological needs
Habitual (enthusiastic)
• Content management tools• Community building tools• Search by category• Commentary • Time structuring
Active• Content management tools• Community building tools• Search by category• Commentary
Personal • Content management tools• Secure closed blog
Blogging luker
• Reading
Conclusion
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Impact on organizational computing
Emergent model of needs-technology fit model
Needs-technology fit model
17
Needs (Social) Technology
Needs-Technology Fit
Usage Type
Impact on organizational computing
18
Impact on the internal organizational environment
A number of “open-minded” companies have adopted instant messaging for internal communication between employees as well as external communication between business partners, with good results.
Impact on organizational computing
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Impact on customer relationships
Marketing departments will be to adopt the weblog medium (technology) and mode (voice), to interact with the most intensive weblog users, but also to at least change the mode of communication for customers becoming used to the “voice of the Web.”
Reflection
20
Bloggers’ innovative characteristics
Quality relationship
Innovation adaptation
Characteristics of different user types
Productattributes
Thank you for your attention!