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There are a lot of ways to drive traffic, retain followers and attract visitors to your blog. The truth is, what works for some won’t work for others. You have to know your audience and make an investment. Especially, if you are trying to attract the vegan community vs. trying to have a mainstream appeal.We will provide you with some of the basic ways to achieve success that range from free to fee-based and offer you a handy cheat-sheet for success.
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DRIVE TRAFFIC TO YOUR
BLOG; EXPANDING YOUR REACH
Monthly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter : Stephanie Redcross
1Friday, May 17, 13
LOGISTICS
Webinar Wednesday
2Friday, May 17, 13
1.Link To Presentation/Video Recording will be sent 24 hours after webinar
LOGISTICS
Webinar Wednesday
2Friday, May 17, 13
1.Link To Presentation/Video Recording will be sent 24 hours after webinar
2.Post Questions During Presentation
LOGISTICS
Webinar Wednesday
2Friday, May 17, 13
1.Link To Presentation/Video Recording will be sent 24 hours after webinar
2.Post Questions During Presentation
3.Let’s Have Some Fun!!!
LOGISTICS
Webinar Wednesday
2Friday, May 17, 13
THE BASICS
Webinar Wednesday
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
3Friday, May 17, 13
THE BASICS
Webinar Wednesday
Great Content
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
3Friday, May 17, 13
THE BASICS
Webinar Wednesday
Great Content
Reward Visitors
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
3Friday, May 17, 13
THE BASICS
Webinar Wednesday
Great Content
Reward Visitors Interaction
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
3Friday, May 17, 13
THE BASICS
Webinar Wednesday
Great Content
Reward Visitors Interaction
Allow Feedback
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
3Friday, May 17, 13
THE BASICS
Webinar Wednesday
Great Content
Reward Visitors Interaction
Allow Feedback
Capture Contact Info
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
3Friday, May 17, 13
THE BASICS
Webinar Wednesday
Great Content
Reward Visitors Interaction
Allow Feedback
Capture Contact Info
New Features/ Services
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
3Friday, May 17, 13
THE BASICS
Webinar Wednesday
Great Content
Reward Visitors Interaction
Allow Feedback
Capture Contact Info
New Features/ Services
Relevance In Community
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
3Friday, May 17, 13
THE BASICS
Webinar Wednesday
Great Content
Reward Visitors Interaction
Allow Feedback
Capture Contact Info
New Features/ Services
Relevance In Community Track Traffic
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
3Friday, May 17, 13
GET TO KNOW YOUR READERS
Webinar Wednesday
Key Steps Sources Per Google Analytics
4Friday, May 17, 13
GET TO KNOW YOUR READERS
Webinar Wednesday
Key Steps Sources Per Google Analytics
Track Traffic
4Friday, May 17, 13
BE THE FIRST TO RESPOND
Webinar Wednesday
Key Steps
Pros
• Maximizes Exposure
• Give You A Voice
• Helps Reader Know Where You Stand
Follow Major News Outlets•NYT, CNN, Huffington Post, ETC•Post A Response In The
Comments•Post A Full Blog Post Explaining
Your Position•Tweet Your Blog Post•Post An Image On Facebook With
Your Opinion and A Link To The Original Post
5Friday, May 17, 13
BE THE FIRST TO RESPOND
Webinar Wednesday
Key Steps
Pros
• Maximizes Exposure
• Give You A Voice
• Helps Reader Know Where You Stand
Follow Major News Outlets•NYT, CNN, Huffington Post, ETC•Post A Response In The
Comments•Post A Full Blog Post Explaining
Your Position•Tweet Your Blog Post•Post An Image On Facebook With
Your Opinion and A Link To The Original Post
Relevance In Community
5Friday, May 17, 13
GETTING BRAND NEW
Webinar Wednesday
Key StepsOther Type Of Media
Or Content From Other Activities
Video, Audio Rerecording, Hand Written Note
6Friday, May 17, 13
GETTING BRAND NEW
Webinar Wednesday
Key Steps
New Features/ Services
Other Type Of MediaOr Content From Other Activities
Video, Audio Rerecording, Hand Written Note
6Friday, May 17, 13
BE ACTIVE AND MEMORABLE
Webinar Wednesday
Key Steps Make Mistakes
Ask Of Advice
Share
Expose Yourself
Have An Opinion
It’s About The Group
Lead By Example
Connect Members
Surprise Your Audience
Care About Them
7Friday, May 17, 13
BE ACTIVE AND MEMORABLE
Webinar Wednesday
Key Steps
Interaction
Make Mistakes
Ask Of Advice
Share
Expose Yourself
Have An Opinion
It’s About The Group
Lead By Example
Connect Members
Surprise Your Audience
Care About Them
7Friday, May 17, 13
REWARD MUST BE REDEEMED VIA YOU BLOG
Webinar Wednesday
Key Steps
Track Use, Downloads or Shares•Create Ebook From Blog Post•Create Photo Album Of Trip Or Vegan
Adventure•Provide Visitors With A “CheatSheet”•Discounts on Books, Services & Products
8Friday, May 17, 13
REWARD MUST BE REDEEMED VIA YOU BLOG
Webinar Wednesday
Key Steps
Reward Visitors
Track Use, Downloads or Shares•Create Ebook From Blog Post•Create Photo Album Of Trip Or Vegan
Adventure•Provide Visitors With A “CheatSheet”•Discounts on Books, Services & Products
8Friday, May 17, 13
BEYOND FACEBOOK
Webinar Wednesday
9Friday, May 17, 13
ATTRACTING NON-VEGANS
Webinar Wednesday
➡ Make it easy for them to find content for them. For example how to transition or common questions about veganism
Key Steps Quick Tips
➡ Spend time providing educational information. Also, it’s a great opportunity to explain your perspective on Veganism
➡ Hire a transitioning vegan as a writer, so they can speak the language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism overlaps with other social issues
10Friday, May 17, 13
ATTRACTING NON-VEGANS
Webinar Wednesday
Dedicated Category➡ Make it easy for them to find content for them. For example how to transition or common questions about veganism
Key Steps Quick Tips
➡ Spend time providing educational information. Also, it’s a great opportunity to explain your perspective on Veganism
➡ Hire a transitioning vegan as a writer, so they can speak the language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism overlaps with other social issues
10Friday, May 17, 13
ATTRACTING NON-VEGANS
Webinar Wednesday
Dedicated Category➡ Make it easy for them to find content for them. For example how to transition or common questions about veganism
Key Steps Quick Tips
Create A Vegan FAQ Page
➡ Spend time providing educational information. Also, it’s a great opportunity to explain your perspective on Veganism
➡ Hire a transitioning vegan as a writer, so they can speak the language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism overlaps with other social issues
10Friday, May 17, 13
ATTRACTING NON-VEGANS
Webinar Wednesday
Dedicated Category➡ Make it easy for them to find content for them. For example how to transition or common questions about veganism
Key Steps Quick Tips
Create A Vegan FAQ Page
Offer Diverse Opinions
➡ Spend time providing educational information. Also, it’s a great opportunity to explain your perspective on Veganism
➡ Hire a transitioning vegan as a writer, so they can speak the language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism overlaps with other social issues
10Friday, May 17, 13
ATTRACTING NON-VEGANS
Webinar Wednesday
Dedicated Category➡ Make it easy for them to find content for them. For example how to transition or common questions about veganism
Key Steps Quick Tips
Create A Vegan FAQ Page
Offer Diverse Opinions
Promote to Vegan Friendly Sites
➡ Spend time providing educational information. Also, it’s a great opportunity to explain your perspective on Veganism
➡ Hire a transitioning vegan as a writer, so they can speak the language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism overlaps with other social issues
10Friday, May 17, 13
OVERALL TRAFFIC STRATEGY
11Friday, May 17, 13
OVERALL TRAFFIC STRATEGY• Track Results - Know Where To Spend Your Time
• Host A Local Event, Create Video Content, Record A Webinar or Attend Vegfest: It’s important to mix online and offline methods to reach people
• Ask For Help: Email Friends, Family and Colleagues To Share Your Content
• Maintain An Exceptional Blog: Without great “unique” content, it will be hard to drive any amount of traffic
11Friday, May 17, 13
Q & ANeed More Help? Set Up A
Meeting With Stephaniehttp://
www.veganmainstream.com
Bi -Weekly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter : Stephanie Redcross
12Friday, May 17, 13
