The Mobile Shift in the E-Commerce Space

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Burcu Güzel

Contributors

Software Development Manager

Nur FındıkUser Experience Designer

& Researcher

Michael KingMobile Expert, IBM

Surviving through the mobile first era: Delivering seamless mobile shopping experiences

AGENDA

• Why do e-commerce businesses need to go through a mobile mind shift?• Why e-commerce businesses can’t survive without m-commerce apps?• What are the advantages of “native” apps?• How can e-commerce businesses deliver seamless mobile experiencesfaster, cheaper and better?• Q&A

Why do e-commerce businesses need to gothrough a mobile mind shift?

Mobile devices have become an extension of people’s daily lives. The world has undergone a mobile mind shift.

Here is what people would give up rather than their beloved smartphones.

What people would rather give up for a week than their phone...

Source:TeleNav

Alcohol Chocolate Sex Toothbrush Shoes Computer

70%

63%

33%

22%

21%

20%

Why do e-commerce businesses need to gothrough a mobile mind shift?

So, it wouldn’t be a surprise for you if we said 71% of people sleep with their mobile devices within close reach.

Why e-commerce businesses can’t survivewithout m-commerce apps?

We’re on the cusp of the mobile - first era.

It’s time to turn your customers’ mobile device fascination into business advantage

Mobile has become the go-to-shopping method for consumers.

According to Forrester’s report; Mobile devices will generate 48% of all e-commerce revenue by 2020. (15% smartphone, 33% tablet)

Apps are the new frontier. Preference tends toward apps, among those who shop via apps & mobile browsers.

Why e-commerce businesses can’t survivewithout m-commerce apps?

37%mobile browser

63%mobile app

With m-commerce apps, e-commerce businesses can reach their full potential

What are the advantages of “native” apps?

Security

User ExperienceFastSmooth transitionAdvanced graphicsPersonalized experience

PerformanceSolid infrastructureMore stableReliable

Hassle-free secure performancethrough inbuilt security controls

How can e-commerce businesses deliver seamless mobile experiences faster, cheaper and better?

Faster, cheaper, better not possible. Right?

App building requires resources and a qualified team of business analysts, UX/UI designers, developers and testers.

Traditional App Development Mobile DevelopmentPlatforms

Platforms promises;

Consistent & high performance

Continuous improvementHigher ROI in the long run

Ease of development

C++

Easy Maintenance

The bottom line is platforms are fast, cheap & better!

MAGMAMagma is tmob’s premium mobility solution empowering large-scale

enterprises with sophisticated e-commerce infrastructures

Magma: all you need from an m-commerceplatform and more.

Magma is a 360° m-commerce platform to manage & maintain your mobile ecosystem.

MAGMAFRAMEWORK TEST AUTOMATION &

MONITORING

CUSTOMER ENGAGEMENT

ADVANCED ANALYTICS

APPLE TV SMARTWATCH

Burcu GüzelSoftware Development Manager

Nur FındıkUser Experience Designer

& Researcher

Michael KingMobile Expert, IBM

Q & A

Thank You

www.thinksmobility.com/magma

info@thinksmobility.com

@tmobnews