Upload
acrolinx
View
170
Download
0
Embed Size (px)
DESCRIPTION
Presenters: Bernd Kruse, Team Manager Instructions for Use & Web, Philips Healthcare Michael Klemme, Senior Solutions Architect, Acrolinx Description: In this webinar, we’ll demonstrate how the Acrolinx Content Optimization Software is used at Philips Healthcare, a subsidiary of Royal Philips Electronics. Philips Healthcare is a world leader in the health sector and employs more than 35,000 people worldwide. This webinar will highlight the internal processes at Philips Healthcare, from initial decision making to implementation to successful use of the Acrolinx software. The organization has been using Acrolinx since 2011 in Germany, the Netherlands, and the US for the creation of user guides and service information. Acrolinx supports non-native writers in producing correct and consistent content. Philips Healthcare also uses Acrolinx for their internal, company-wide terminology management. This webinar is suitable for anyone interested in the Acrolinx software, as well as any new and prospective customers who want to learn more about the implementation and use of Acrolinx in other organizations.
Citation preview
Bernd Kruse | Michael Klemme
Content Optimization with Acrolinx at Philips Healthcare
1
Philiips Healthcare, 20 November 2012, Acrolinx
Agenda
• An introduction to Philips• “Service Information Harmonization Program”• STE• Acrolinx at Philips
2
Philiips Healthcare, 20 November 2012, Acrolinx
Philips: a strong diversified industrial group
Founded in 1891Headquartered in Amsterdam, The Netherlands
Sales of €22.6 billion in 20111
- 33% in Growth Markets- 65% in B2B- EBITA 7.4% of sales
Globally recognized brand (world top 50)Our brand value doubled to $8.7bn since 20042
122,000 employeesSales and service outlets in over 100 countries
€1.6 billion investment in R&D, 7% of sales
Who we are Our businesses Operating in >100 countries
2011
Healthcare
Lighting
Consumer Lifestyle
2Source: Interbrand1Note - All figures exclude discontinued operations
26%
40%
34%
Growth Markets
Western Europe
North America
Other
3
Philiips Healthcare, 20 November 2012, Acrolinx
Healthcare
Philips Healthcare
Businesses1
Imaging Systems
Home Healthcare Solutions
Patient Care and Clinical Informatics
Customer Services
38%
€8.9Billion sales in 2011
38,000+People employed worldwide in 100 countries
15% 22% 25%
450+Products & services offered in over 100 countries
1 Last twelve months September 2012
8%of sales invested in R&D in 2011
Geographies1
North America
Other Mature Geographies
45% 12% 23%
Growth Geographies
Western Europe
20%
Philiips Healthcare, 20 November 2012, Acrolinx
Magnetresonanz-Tomographie
5
Philiips Healthcare, 20 November 2012, Acrolinx
Computer-Tomographie
6
Philiips Healthcare, 20 November 2012, Acrolinx
Ultraschall
7
Philiips Healthcare, 20 November 2012, Acrolinx
Nuklearmedizin
8
Philiips Healthcare, 20 November 2012, Acrolinx
Interventionelles Röntgen
9
Philiips Healthcare, 20 November 2012, Acrolinx
Philiips Healthcare, 20 November 2012, Acrolinx
Diagnostisches Röntgen
11
Philiips Healthcare, 20 November 2012, Acrolinx
“Service Information Harmonization Program”
• WhatProgram established to harmonize service information
• WhyService engineers deal with systems of all imaging systems modalities; not just only one as it was in the past
• HowOne work stream was defined as “STE – Simplified Technical English”
12
Philiips Healthcare, 20 November 2012, Acrolinx
STE – Definition
“Simplified English is the original name of a controlled language historically developed for aerospace industry maintenance manuals. It offers a carefully limited and standardized subset of English. It is now officially known under its trademarked name as Simplified Technical English (STE).” (source: wikipedia.org)
13
Philiips Healthcare, 20 November 2012, Acrolinx
STE – Advantages
• Reduce ambiguity• Improve acuteness of technical documentation, especially when it
comes to instructions• Content easier to understand for non-native speakers• Quicker, simpler and more cost-effective translations• Facilitate computer-aided translations and machine translations
14
Philiips Healthcare, 20 November 2012, Acrolinx
STE – the Philips way
• We don’t use “pure” STE• It’s rather “inspired by STE”• Every technical writer of service information attended an STE training • Non-native technical writers are supported by AcrolinxIQ when creating
content
15
Philiips Healthcare, 20 November 2012, Acrolinx
Acrolinx at Philips
• 2 tools (AcrolinxIQ and “Mr. X”) were tested for 6–8 weeks by a group of technical writers
• Based on defined criteria the 2 tools were evaluated• AcrolinxIQ declared the winner – unanimously• Plan to implement created• 1st phase of the project had 4 Business Innovation Units
– Interventional X-Ray (Best/NL)– Nuclear Medicine (San José + Cleveland / USA)– Diagnostic X-Ray (Hamburg/DE)– Generators, Tubes and Components (Hamburg/DE)
16
Philiips Healthcare, 20 November 2012, Acrolinx
Implementation of AcrolinxIQ
• Define the style + grammar rules that should be used• Align the rules with existing “Philips Healthcare Style Guide”• Create initial terminology lists• A Domain “STE” was created in AcrolinxIQ
– Contains preferred and deprecated words from STE
17
Philiips Healthcare, 20 November 2012, Acrolinx
Implementation of AcrolinxIQ
• 2nd phase of the project• 4 more Business Innovation Units
– Ultrasound (Bothell/USA)– Magnetic Resonance Imaging (Best/NL)– Ambient Experience (Best/NL)– IS Customer Services Programs (Best/NL)
• Creation of an IS-wide terminology list
18
Philiips Healthcare, 20 November 2012, Acrolinx
Current Situation
• Test and production servers running Windows (Win7 + Win2003)• Plug-ins for
– MS Word– XMetaL (with CMS Schema ST4)– FrameMaker
• Desktop Batch Checker also used• Terminology stored in external Oracle DB
– 12 Domains– ~7,700 terms (2,500 “deprecated”, 4,700 “preferred”)
• 50 “named user” + 8 “concurrent user” licenses• ~100 users registered
19
Philiips Healthcare, 20 November 2012, Acrolinx
Demonstration
20
Philiips Healthcare, 20 November 2012, Acrolinx
Next Steps
• “Intelligent Re-use”• Implement AcrolinxIQ at other Business Groups• Use AcrolinxIQ in other areas like
– site planning information– instructions for use
21
Philiips Healthcare, 20 November 2012, Acrolinx
Fragen
22
Philiips Healthcare, 20 November 2012, Acrolinx
Contact
• Bernd [email protected]
• Michael [email protected]
23
Philiips Healthcare, 20 November 2012, Acrolinx 2424