20
marcelo soria rodríguez [email protected] // @msoriaro Innovachallenge MX a short data introduction

Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

Embed Size (px)

DESCRIPTION

Marcelo Soria te

Citation preview

Page 1: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

marcelo soria rodrí[email protected] // @msoriaro

Innovachallenge MXa short data introduction

Page 2: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

2

life is data

Page 3: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

0

1

1

0

0

1

1

1

0

0

1

1

1

1

1

0

0

1

1

1

0

1

1

1

0

1

1

0

0

1

0

0

1

0

0

1

1

1

0

1

1

0

0

1

0

1

0

0

1

1

1

1

1

0

0

1

1

1

0

1

1

1

0

1

1

0

0

1

0

0

1

0

0

1

1

1

1

1

0

0

1

1

1

0

1

1

1

0

1

1

0

0

1

0

0

1

0

0

1

1

1

0

1

1

1

0

0

1

1

1

1

1

0

0

1

1

1

0

1

1

0

0

1

0

0

1

0

1

1

1

0

0

1

1

1

0

0

1

life is data

Page 4: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

0

1

1

0

0

1

1

1

0

0

1

1

1

1

1

0

0

1

1

1

0

1

1

1

0

1

1

0

0

1

0

0

1

0

0

1

1

1

0

1

1

0

0

1

0

1

0

0

1

1

1

1

1

0

0

1

1

1

0

1

1

1

0

1

1

0

0

1

0

0

1

0

0

1

1

1

1

1

0

0

1

1

1

0

1

1

1

0

1

1

0

0

1

0

0

1

0

0

1

1

1

0

1

1

1

0

0

1

1

1

1

1

0

0

1

1

1

0

1

1

0

0

1

0

0

1

0

1

1

1

0

0

1

1

1

0

0

1

Page 5: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

24MM transactions/day

Page 6: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics
Page 7: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics
Page 8: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

Shared customers between shops of

the same retailer

Page 9: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

share of wallet for a given retailer

with its customers per zip code of

residence

Page 10: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

10

incoming

outgoing

balanced

origin (red) and destination (blue) of

money

Page 11: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics
Page 12: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

12

Spending patterns in Sant Cugat

Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012)

Spending pattern of Sant Cugat

residents when in other towns

Page 13: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics
Page 14: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

14

comparison with control week (number of transactions)

Madrid Gay Pridestreet

Page 15: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

15

open data API :)

Page 16: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

open data APIs first experiments

Page 17: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

urbeo // bdigital

Page 18: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

urbeo // bdigital

Page 19: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

urbeo // bdigital

Page 20: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics

thanks!

marcelo soria-rodríguez

[email protected]

@msoriaro

http://www.linkedin.com/in/marcelosoriarodriguez