How to increase donations through your website

Chris Cocroft

Digital Project Manager

Macmillan Cancer Support

Website content

Brand identityHow you look and how you talk

Brand identityHow you look and how you talk

Logo

Typography

Colours

Silhouettes

Photography

For more information go to:be.macmillan.org.uk/aboutourbrand

Brand identityWriting style and tone of voice

Driven

Universal

Active

Straightforward

For more information go to:be.macmillan.org.uk/aboutourbrand

About usWho we are and what we do

About usHow we spend our money

Donate call to actionWebsite header

DonationsDifferent ways of donating

DonationsDonating offline

Other optionsEnewsletter sign up

Donate asksFocus on benefits to supporter

Donate asksMake them timely and relevant

Donate askslnclude in different user journeys

Donate askslnclude in different user journeys

Donation forms

Donation formsKeep them simple

Donation formsCampaign-specific content

Donation formsSafe and secure

User testing and surveysFind out what your supporters think

Saying thank you

Thank you pageShow your appreciation

Thank you pageSocial media share options

Thank you pageFurther calls to action

Web analytics

Web analyticsTrack your website usage

Web analyticsWhat can I track?

Number of unique visitors

Traffic sources

(eg. other websites / direct / search engines )

Bounce rates

Drop off rates

For more information about what you can track go to: www.google.com/analytics

Thank you

Chris Cocroft

ccocroft@macmillan.org.uk