Embed Size (px)
Citation preview
Hosted By:
Welcome to the webinar! We will begin the presentation shortly.
Speaker: Brian K. O’Rourke
Speaker: Greg SklootVP Growth at Netpulse@gregskloot
President at FIT-C@bryankorourke
?Why do tech trends matter
RISE OF MOBILE MARKETING
DIGITAL AS THE DIFFERENTIATOR
Digital capability is now a deciding factor for members
DEEP INTEGRATION OF WEARABLES
1-in-5 Americans own a wearable
Members are connecting wearables with the club’s mobile app for real-time feedback
RISE OF ADVANCED DIGITAL PLATFORM
Advanced billing systems will create new solutions for inefficient systems
Enables clubs to sell products and premium services at the push of a button
CLUBS BECOME LIFESTYLE BRANDS
Care about your members beyond fitness goals, and they will be proud to be a part of your brand
SHIFTING POWER STRUCTURES
Millennials are entering adulthood, and are soon to be primary consumers
Understanding the next generation is key to stay competitive
INTRODUCTION OF MICROTRANSACTIONS
Consumers want convenienceSingle personal training lessons and discounted group classes enable members to purchase services in a way that best fits them.
INCREASED SEGMENTATION
Technology is empowering clubs to gear marketing to members based on geography, age, gender, occupation and even behavior
CONTENT BECOMES KING
A Facebook page isn’t enough
Consistency and quality is essential in content marketing
DIGITAL AS THE DIFFERENTIATOR
Over 80% of Americans own smartphones
Today’s consumers expect mobile apps that are well-designed, interactive and personalized
Want More? Read the Guide!
Download: http://tinyurl.com/10-tech-trends-2016
[email protected]@gregskloot
www.netpulse.com877-NETPULSE
[email protected]@bryankorourke
www.fittechcouncil.org
