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© 2014 IBM Corporation

“Build an App for That”: Empowering Business Developers with IBM Bluemix RapidAppsSheehan Anderson

Slides by

Scott Darlington

Dr. Gili Mendel

Please noteIBM’s statements regarding its plans, directions, and intent are subject to change

or withdrawal without notice at IBM’s sole discretion.

Information regarding potential future products is intended to outline our general

product direction and it should not be relied on in making a purchasing decision.

The information mentioned regarding potential future products is not a commitment,

promise, or legal obligation to deliver any material, code or functionality.

Information about potential future products may not be incorporated into any

contract. The development, release, and timing of any future features or

functionality described for our products remains at our sole discretion.

Performance is based on measurements and projections using standard IBM

benchmarks in a controlled environment. The actual throughput or performance

that any user will experience will vary depending upon many factors, including

considerations such as the amount of multiprogramming in the user’s job stream,

the I/O configuration, the storage configuration, and the workload processed.

Therefore, no assurance can be given that an individual user will achieve results

similar to those stated here.

• Introduction

• Getting Started

• Demonstration

• Wrap-up

Agenda

2

The confluence of trends in developer skills, user

behavior, and technology: everyone wants apps

3

4GL

Rapid App Dev

Builders

Office Docs /

Email / File Share

Collaboration

Tools / Web 2.0

Cloud / Mobile /

Apps for Everything

Developer

Productivity

Office

Productivity

Consumerization

of IT

Bluemix RapidAppsGo from idea to app in minutes – without coding

4

Empower business and IT developers to rapidly

deliver new web and mobile apps via the cloud with

visual tools

Empower the business with a self-service app platform

Compose new apps from APIs and existing systems

Mobilize enterprise systems without mobile developers

Create custom apps to best match your business needs

Differentiators

Next gen look & feel

Enterprise support

Build and run on Bluemix

RapidApps

• Motivation– Understands business problem, envisions app solution

– Impatient with limitations of existing systems and

processes

– Contributes to company’s success by developing an

app that his/her colleagues and others in company

will want to use

• Skills– Tech-savvy power user – has developed advanced spreadsheets, business

intelligence reports, managing web content, or some past programming

– Not a typical business user with no interest in creating apps

• Profession– Business analysts, IT personnel, project managers, or other tech-savvy

business users

Who is the Business Developer?

5

Business Developer –

willing and able to

deliver apps using

visual tools

“You know, there should be an app for that.”

Business Developer vs. Professional Programmer

6

High ControlHigh Productivity

Rapid Dev Coder

Model-Driven Code-Driven

Business

DeveloperVisual Tools

Professional

Programmer Open Languages

& Frameworks

PaaS taxonomy from industry analysts based upon developer roles

7

Why is the business developer needed?

• IT addresses only the head

• Need for long tail business

apps goes unmet

• Business developers can

address the long tail:

– Increasing skills from

consumerization of IT

– Cloud with API access

facilitates deployment, ops

• Reduce shadow IT

“The Long Tail” (http://www.thelongtail.com/ ) by Chris Anderson,

used under CC BY (http://creativecommons.org/licenses/by/2.0/ )

Chris Anderson popularized the notion

of the “Long Tail” as it relates to the

economic demand curve.

* New Developers Can Help Deliver More, Ian Finley, Gartner

8

Identifying custom long tail apps opportunities

Commercial Application

(COTS)

Too expensive, complex,

and difficult to implement

for basic needs

Collaboration and

Office Tools

Requires time-consuming,

manual processes to

meet custom needs

Custom

Long Tail Apps

Quick and easy to create

an app that best matches

your business needs

Consider a custom long tail app when…

You are suffering with the limitations of collaboration tools

A custom app is cheaper and easier than a COTS solution

9

Long tail apps examples

Custom business requirements

Integrate and extend core business systems

Situational / temporary app needs

B2E mobile apps w/o deep mobile development skills

B2B collaboration with customers, suppliers, partners

App modernization – MS Access, Visual Basic,

Oracle Forms, Power Builder, etc.

Workgroup productivity apps

Project management

HR employee self-service

Resource request management

Marketing campaign management

Invoice / Purchase order processing

Supplier new vendor on-boarding

Channel partner credit manager

App Ideas

App Motivators

Customer order/delivery status

Billable hours tracking

Resource scheduling

Capacity planning

Activity tracking logs

Asset management

Production floor management

…and more

10

Composable Business with Bluemix RapidAppsLeverage and extend APIs and services

Existing IT assets

IBM services

3rd party services

Cloud Integration /

API Management

Cloudant (DBaaS)

Web Mobile Push (Xtify)

Data StoreBusiness Agility

Commerce

Workforce & Social Business

Twilio (SM)

Bluemix

RapidApps

DevOps Services

a sampling of relevant services

11

Benefits of a self-service business developer

platform for the enterprise

Governance

Efficiency

Innovation

Improve visibility and control

for apps delivered outside IT

Address more app needs

without more IT resources

Tap the full potential of

ideas across the workforce

Bluemix RapidAppsGo from idea to app in minutes – without coding

12

Develop in the Cloud 1-Click Publish

Screens

Logic

Data

13

RapidApps Beta Program

https://developer.ibm.com/rapidapps/

14

• Beta open to all

• We’d like to hear your feedback

RapidApps Beta Program

15

16

Learn more and get involved!

• Visit the Bluemix RapidApps Developer Community

http://developer.ibm.com/rapidapps

• Register for the Bluemix beta program

http://www.bluemix.net

• Other inquiries or feedback?

Contact the Bluemix RapidApps team –

email tenx@us.ibm.com

Questions?

Acknowledgements and Disclaimers

© Copyright IBM Corporation 2014. All rights reserved.

– U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract

with IBM Corp.

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was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is

available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml

Other company, product, or service names may be trademarks or service marks of others.

Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all

countries in which IBM operates.

The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are

provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice

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