Web2day - Crowdfunding fact and trends

W E B 2 D A Y – N a n t e s – J u n e 2 0 1 4

FAC T S AN D T R E N D S :

W h a t a r e t h e r e a l o p p o r t u n i t i e s o f f e r e d b y c r o w d f u n d i n g ?

THOMAS BIDAUX

Online Games Consulting & Services

SPEAKER INTRO

I AM A LITTLE OBSESSED

BACKED

93PROJECTS


DATA ANALYZED

Data is collected automatically from kickstarter.com

Data mining provided by Potion of Wit

The OUYA has been re-classified as Technology/Hardware

Include projects that ended after 1st of Jan 2013

Include projects that ended before 1st of Jun 2014

Non-USD figures are converted using a flat rate:

METHODOLOGY

1 GBP = 1.60 USD

1 CAD = 0.94 USD

1 AUD = 0.90 USD

1 NZD = 0.80 USD


Kickstarter launched in GBP in the UK on 31/10/2012 (live 12 months in 2013)

Kickstarter launched in CAD in Canada on 09/09/2013 (live almost 4 months in 2013)

Kickstarter launched in AUD in Australia on 13/11/2013 (live around 1.5 months in 2013)

Kickstarter launched in NZD in New-Zeland on 13/11/2013 (live around 1.5 months in 2013)

KEY INFORMATION

KICKSTARTER PLATFORMS LAUNCH DATES

ALL CATEGORIES

2013 - ACROSS ALL CATEGORIES ON KICKSTARTER


ALL CATEGORIES - 2012 & 2013 COMPARED

$-

$20,000,000.00

$40,000,000.00

$60,000,000.00

$80,000,000.00

$100,000,000.00

$120,000,000.00

$140,000,000.00

TOTAL AMOUNT PLEDGED PER CATEGORY - 2012 & 2013

$ pledged - 2012 $ pledged - 2013

SOURCE : ICO PARTNERS & POTION OF WIT


-00

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

TOTAL NUMBER OF PROJECTS PER CATEGORY - 2012 & 2013

Number of projects - 2012

Number of projects - 2013


ALL CATEGORIES - 2012 & 2013 COMPARED


1,910

751

386

1,246

743

3,976

909

1,498

4,556

436

1,993

631

984

1,956

651

150

1,860

1,567

5,511

1,232

2,545

3,177

779

3,876

1,060

497

-00

1,000

2,000

3,000

4,000

5,000

6,000

PROJECTS PER CATEGORY - 2013

Projects funded Projects not funded


ALL CATEGORIES


$-

$5,000.00

$10,000.00

$15,000.00

$20,000.00

$25,000.00

$30,000.00

$35,000.00

$40,000.00

$45,000.00

AVERAGE GOAL PER CATEGORY - 2013


ALL CATEGORIES


$426,434,950.02

$39,731,035.34

$9,428,808.82 $1,213,554.48 $227,261.88

$-

$50,000,000.00

$100,000,000.00

$150,000,000.00

$200,000,000.00

$250,000,000.00

$300,000,000.00

$350,000,000.00

$400,000,000.00

$450,000,000.00

USD GBP CAD AUD NZD

TOTAL AMOUNT PLEDGED PER CURRENCY - 2013


ALL CATEGORIES

ALL CATEGORIES


TECHNOLOGY


$4,690,593.43

$37,120,381.94

$67,423,734.01

$-

$10,000,000.00

$20,000,000.00

$30,000,000.00

$40,000,000.00

$50,000,000.00

$60,000,000.00

$70,000,000.00

$80,000,000.00

2011 2012 2013

TOTAL AMOUNT PLEDGED YEARLY


TECHNOLOGY


$-

$2,000,000.00

$4,000,000.00

$6,000,000.00

$8,000,000.00

$10,000,000.00

$12,000,000.00

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

TOTAL AMOUNT PLEDGED MONTHLY - 2012 & 2013

$ pledged 2013 $ pledged 2012


TECHNOLOGY


-00

20

40

60

80

100

120

140

160

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

PROJECTS PER MONTH - 2013

Projects funded - 2013 Projects not funded - 2013


TECHNOLOGY


$-

$10,000,000.00

$20,000,000.00

$30,000,000.00

$40,000,000.00

$50,000,000.00

$60,000,000.00

$70,000,000.00

$80,000,000.00

2012 2013

TOTAL AMOUNT PLEDGED PER TIER (TOTAL RAISED) - 2012 & 2013

Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +

SOURCE : ICO PARTNERS & POTION OF WITSOURCE : ICO PARTNERS & POTION OF WIT

TECHNOLOGY


110 187

108

19041

89

47

141

12

24

0

100

200

300

400

500

600

700

2012 2013

TOTAL NUMBER OF FUNDED PROJECTS PER TIER (TOTAL RAISED) - 2012 & 2013



TECHNOLOGY


543

70

13 3 2

871

148

31 7 3

-00

100

200

300

400

500

600

700

800

900

1,000

USD GBP CAD AUD NZD

NUMBER OF PROJECTS PER CURRENCY PLATFORM - 2013

Projects funded - 2013 Projects not funded - 2013


TECHNOLOGY


$57,116,326.65

$7,567,863.22

$2,497,013.97 $189,586.17 $52,944.00

$-

$10,000,000.00

$20,000,000.00

$30,000,000.00

$40,000,000.00

$50,000,000.00

$60,000,000.00

USD GBP CAD AUD NZD

TOTAL AMOUNT PLEDGED PER CURRENCY - 2013


TECHNOLOGY

TECHNOLOGY SUB CATEGORIES


TECHNOLOGY


$1,935,018.34

$18,925,945.28

$20,481,222.14

$-

$5,000,000.00

$10,000,000.00

$15,000,000.00

$20,000,000.00

$25,000,000.00

2011 2012 2013



TECHNOLOGY (SUB CATEGORY)


$-

$5,000,000.00

$10,000,000.00

$15,000,000.00

$20,000,000.00

$25,000,000.00

2012 2013






56 92

54

6329

27

25

40

7

7

0

50

100

150

200

250

2012 2013







HARDWARE


$2,378,458.08

$17,192,390.09

$44,108,744.27

$-

$5,000,000.00

$10,000,000.00

$15,000,000.00

$20,000,000.00

$25,000,000.00

$30,000,000.00

$35,000,000.00

$40,000,000.00

$45,000,000.00

$50,000,000.00

2011 2012 2013



HARDWARE (SUB CATEGORY)


$-

$5,000,000.00

$10,000,000.00

$15,000,000.00

$20,000,000.00

$25,000,000.00

$30,000,000.00

$35,000,000.00

$40,000,000.00

$45,000,000.00

$50,000,000.00

2012 2013






3674

41

1…

9

57

21

96

5

16

0

50

100

150

200

250

300

350

400

2012 2013







OPEN SOFTWARE


$377,117.01

$1,002,046.57

$2,833,767.59

$-

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

$3,000,000.00

2011 2012 2013



OPEN SOFTWARE (SUB CATEGORY)


$-

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

$3,000,000.00

2012 2013






18

21

13

19

3

51

5

0

1

0

10

20

30

40

50

60

2012 2013






CATEGORISATION EVOLUTION

NEW CATEGORIES

Open Software Robots

Technology Apps

Hardware Gadgets

Web Camera Equipment

3D Printing DIY Electronics

Software Fabrication Tools

Wearables Sound

Flight Space Exploration


March 2014 – Oculus VR is bought by Facebook at a $2bn valuation.

Internet is in flame.

2014 TRENDS

The OCULUS effect


CURRENT TRENDS FOR 2014 IN TECHNOLOGY

$-

$10,000,000.00

$20,000,000.00

$30,000,000.00

$40,000,000.00

$50,000,000.00

$60,000,000.00

$70,000,000.00

$80,000,000.00

2009 2010 2011 2012 2013 2014-part

$ PLEDGED PER YEAR - TECHNOLOGY PROJECTS

SOURCE : ICO PARTNERS


$-

$2,000,000.00

$4,000,000.00

$6,000,000.00

$8,000,000.00

$10,000,000.00

$12,000,000.00

$14,000,000.00

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

$ PLEDGED PER MONTH - TECHNOLOGY PROJECTS

$ pledged 2012 $ pledged 2013 $ pledged 2014 (partial)

SOURCE : ICO PARTNERS

CURRENT TRENDS FOR 2014 IN TECHNOLOGY

WHY GO TO CROWDFUNDING?


SUPPORT YOUR CASH FLOW

WHY?


CREATE A COMMUNITY

WHY?


PROVE YOUR CAPACITY TO LAUNCH

WHY?


• “BUILD IT AND THEY WILL COME” ALWAYS FAIL

• YOU NEED TO DO A LOT OF PLANNING

• YOU NEED TO TRIPLE CHECK YOUR BUDGET…

• … AND THEN ADD SOME BUFFER

PRACTICAL CONSIDERATIONS


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www.slideshare.net/ICOPartners

www.icopartners.com/blog

@icotom

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